Brand Tone

Passionate, Conscious, Sincere, Authentic, Mission-driven

Brand Values

• •Sustainability and Environmental Responsibility
• •Animal Welfare
• •Quality and Longevity
• •Purpose-Driven Action

Best Practices

• •Always connect the product back to the brand's core mission. Start with the purposeu2014protecting the planet and petsu2014before detailing the product features.
• •Weave the founders' personal story and the inspiration behind the brand (their cats, their "call to service") into the copy to build authenticity and emotional connection.
• •Frame the products as a long-term investment, not just a purchase. Use words like "lifetime," "durable," "one-time purchase," and "built to last" to highlight the value against disposable plastic items.
• •Write with genuine conviction. Avoid overly polished or corporate language. The tone should feel like it's coming from a fellow pet lover who is passionate about making a difference.
• •Use copy to inform customers about the "why" behind your missionu2014the dangers of microplastics for pets and the environment, and the benefits of stainless steel and wood. This empowers them to make a conscious choice and reinforces your brand's authority.

Social Perception

Perceived as a trustworthy, high-quality brand with a genuine commitment to its mission. Customers view products as a valuable investment for pets and the environment. The founders' personal story resonates, fostering authenticity and strong positive connections. The brand is seen as a small, passionate company making a tangible difference.

Copy Examples

• •Tired of plastic scoops and lingering odors? So were we. Thatu2019s why we designed a litter box thatu2019s not just for your cat, but for the planet. Made from easy-to-clean, non-porous stainless steel, itu2019s a one-time purchase for a lifetime of freshness. #SustainablePetCare #CyclicJourneys #PlasticFreePets
• •Your petu2019s health and our planetu2019s future are too important to be disposable. Our journey started with a simple goal: eliminate plastic from our pets' lives. Join us. Shop our collection of durable, beautiful, and sustainable pet essentials. #GoodbyePlastic #HealthyPets
• •Products with a purpose. Care for your best friend and the Earth with our thoughtfully designed, plastic-free pet essentials. Built to last, because love is not a trend.
• •Subject: A choice you can feel good about. When we created Cyclic Journeys, we made a promise to our cats, Summer and Shylo: to give them the safest, healthiest products possible. That promise extends to you and your furry family. Discover the peace of mind that comes with our sustainable, non-toxic pet care.
• •At Cyclic Journeys, we are redefining the pet care industry one stainless steel bowl at a time. Our mission is to provide sustainable alternatives that benefit pets, people, and the planet. We believe that a successful business is one that serves a greater purpose. #Sustainability #MissionDriven #CircularEconomy