Brand Tone

Stylish & Contemporary, Passionate & Inspired, Quality-Conscious, Eco-Conscious, Authentic

Brand Values

• •Passion for Cycling
• •Quality & Craftsmanship
• •Style & Design
• •Comfort & Functionality
• •Sustainability
• •Heritage
• •Community/Movement

Best Practices

• •Embrace “Vélo-Couture”: Consistently weave in the narrative of cycling heritage blended with high fashion. Use evocative language that speaks to both sport and style.
• •Highlight Quality and Craftsmanship: Always mention the premium materials (e.g., "fine leathers," "suede"), European (often Portuguese) manufacturing, and attention to detail.
• •Infuse Passion and Authenticity: Let the genuine love for cycling and Belgian heritage shine through. Tell stories rather than just listing features.
• •Balance Style with Substance (Comfort & Sustainability): While aesthetics are crucial, don't forget to mention the comfort designed into the shoes and the brand's growing commitment to eco-friendly practices with lines like RE>CYCLEUR.
• •Engage the Community: Use inclusive language, encourage participation with hashtags like #cycleurmovement and #climatecool, and foster a sense of belonging among individuals who share the brand's values of style, health, and respect for the environment.

Social Perception

CYCLEUR de LUXE is generally perceived positively, successfully merging cycling with fashion and offering stylish, high-quality footwear. It has a niche appeal to fashion-conscious and eco-conscious individuals who appreciate cycling or a sporty aesthetic.

Copy Examples

• •Vélo-Couture: Where Belgian Cycling Legacy Meets Modern Style. Inspired by the grit and grace of classic cycling, CYCLEUR de LUXE crafts premium footwear for the discerning individual. Experience heritage, innovation, and unparalleled European craftsmanship with every step. #CycleurDeLuxe #Velocouture
• •Step Up Your Style. Sustainably. Introducing the RE>CYCLEUR collection. Eco-friendly design without compromising on the distinctive CYCLEUR de LUXE aesthetic you love. Walk the talk of a greener future. #Recycleur #SustainableStyle #CycleurMovement
• •From Cobbled Classics to City Streets. CYCLEUR de LUXE shoes are built for more than just looks. They carry the spirit of legendary rides and the promise of all-day comfort. Discover your perfect pair, handcrafted in Portugal. #CyclingInspired #PremiumFootwear
• •The Art of the Journey. The Craft of the Shoe. Passionately designed in Belgium, our footwear blends timeless cycling details with contemporary fashion. For those who appreciate quality, heritage, and a life in motion. #CycleurDeLuxe #BelgianDesign #Craftsmanship
• •Join the #CycleurMovement. It’s more than just footwear; it’s a lifestyle. Embrace style, champion sustainability, and celebrate the enduring spirit of cycling. Share your journey with us. #FashionForward #HealthyLifestyle #Cycleur