Brand Tone

Helpful and Knowledgeable, Customer-Focused, Direct and Value-Oriented, Reliable and Trustworthy, Approachable

Brand Values

• •Customer Satisfaction
• •Value for Money
• •Specialization & Expertise
• •Reliability
• •Community/Shared Passion

Best Practices

• •Speak Like an Enthusiast: Use language that resonates with Goldwing riders. Show genuine passion and understanding of their specific needs and bike models. (e.g., "We're Goldwing motorcycle owners just like you").
• •Prioritize Value and Clarity: Clearly communicate pricing benefits, shipping deals, and product availability. Avoid jargon where possible, or explain it if necessary for newer riders.
• •Maintain a Helpful and Supportive Stance: Frame communications around helping the customer find the right solution and get back on the road. Emphasize good customer service and support.
• •Be Direct and Trustworthy: Get straight to the point with product information and benefits. Ensure all claims about stock, shipping, and price are accurate to build and maintain trust.
• •Develop a Style Guide: Create a simple document outlining key brand voice characteristics (e.g., helpful, reliable, value-driven, enthusiastic), preferred terminology (e.g., "Goldwing" vs. "Wing"), and common phrases to ensure consistency across all communications, including website copy, emails, and social media.

Social Perception

Highly Regarded by Goldwing Owners, Trusted for Price and Speed, Good Customer Service, Reliable Parts Source, Slightly Dated but Functional Online Experience

Copy Examples

• •Headline: Keep Your Goldwing Riding Smooth for Less. Body: At Cyclemax, we're Goldwing riders too. That's why we stock thousands of OEM and aftermarket parts at prices that keep you on the road without breaking the bank. Fast shipping, expert advice. What are you waiting for?
• •Headline: Your #1 Stop for Goldwing Parts & Accessories. Period. Body: Don't waste time searching endless websites. Cyclemax has the Goldwing parts you need, in stock and ready to ship fast. From chrome to electrical, get the best deals and service from fellow enthusiasts.
• •Headline: Ride More, Worry Less. Get Your Goldwing Parts Fast! Body: Why wait to get back on the road? Cyclemax offers quick, reliable shipping on a huge selection of Goldwing essentials. Great prices, even better service. Order today!
• •Headline: Goldwing Passion. Unbeatable Prices. Body: Fuel your Goldwing passion with Cyclemax. We offer an extensive inventory of quality parts and accessories at prices that respect your wallet. Plus, enjoy our VIP Discount for even bigger savings!
• •Headline: Expert Support for Your Goldwing. Body: Got a question about a part? Need advice for your GL1800 or GL1500? Our team knows Goldwings. Contact us for knowledgeable support and find exactly what you need, quickly and affordably.