Brand Tone

Innovative and Problem-Solving, Safety-Conscious and Responsible, Confident and Reassuring, Approachable and Customer-Focused, Enthusiastic and Passionate

Brand Values

• •Safety
• •Innovation
• •Quality
• •Visibility
• •Customer Satisfaction
• •Greener Urban Mobility

Best Practices

• •Prioritize Safety: Always weave the message of enhanced safety and visibility into your copy, as this is central to the brand's mission.
• •Highlight Innovation: Emphasize the smart design and problem-solving nature of the products. Use words like 'innovative,' 'smart,' 'advanced.'
• •Maintain a Confident and Reassuring Voice: Your copy should make riders feel more secure and empowered when using CYCL products.
• •Be Clear and Direct: Provide straightforward information about product benefits and how they work. Avoid overly technical jargon where possible.
• •Incorporate Customer Voice: Use testimonials and user experiences (with permission) to build trust and social proof, reinforcing the brand's customer-centric approach.

Social Perception

Positive: Generally, CYCL is perceived as a reputable company offering valuable products that enhance safety. The Dragons' Den backing adds to their credibility. Innovative: Customers and reviewers often acknowledge the cleverness and usefulness of their product designs, especially WingLights. Reliable Customer Support: Many customers have reported positive experiences with CYCL's customer service team, noting their helpfulness and quick response times. Premium Product: While seen as high quality, some feedback suggests a higher price point, though many feel it's justified by the safety benefits. Areas for Improvement: Some users desire features like audible alerts for turn signals or have experienced isolated quality control issues.

Copy Examples

• •Be Seen. Be Safe. Ride Confident. WingLights by CYCL.
• •Turn heads and signal your intentions clearly. Our innovative WingLights make every turn safer, day or night. ✨🚲 #CYCL #WingLights #BikeSafety #UrbanMobility
• •Breathe easy on your commute. Our Face Guard Pollution Scarf filters out harmful particles, so you can enjoy the ride without worrying about what's in the air. 🌬️ #CleanAirCycling #CycleCommute
• •Light Up Your Ride & Stay Safe with CYCL's Latest Gear!
• •Tired of risky hand signals? Upgrade to WingLights – the award-winning handlebar indicators for ultimate visibility and peace of mind on the road. Invest in your safety today. #CyclingInnovation #RideSmarter