Tono de Marca

Empathetic & Supportive, Trustworthy & Reassuring, Friendly & Approachable, Joyful & Positive, Informative & Helpful

Valores de Marca

• •Inclusivity: "No cookie lovers should ever be excluded." Ensuring everyone, especially those with food allergies, can enjoy delicious treats.
• •Safety & Trust: Commitment to providing products free from top allergens, manufactured in dedicated facilities.
• •Quality & Taste: Striving to make allergy-friendly foods that are "full of flavor" and don't compromise on taste or texture. Customers often highlight that the products taste like "regular" cookies.
• •Health-Conscious: Offering "clean, wholesome" treats made with "all-natural ingredients" and free from artificial preservatives, colors, and flavors, and non-GMO. Some products incorporate superfoods.
• •Family-Oriented: Inspired by the founder's family and catering to the needs of families managing allergies.

Mejores Prácticas

• •Lead with Empathy: Always acknowledge the challenges and emotions associated with food allergies. Use language that shows understanding and support (e.g., "We get it," "Worry-free enjoyment").
• •Focus on "Yes" and Positivity: While highlighting what the products are "free from" is crucial, emphasize the positive aspects – delicious taste, satisfying texture, and the joy of inclusion. Frame messaging around what consumers *can* enjoy.
• •Maintain Authenticity through Storytelling: Continue to share Cybele Pascal's founding story and the "why" behind the brand. Personal anecdotes resonate and build trust.
• •Be Clear and Transparent: Provide straightforward information about ingredients and allergen protocols. Avoid jargon where possible, and ensure all "free-from" claims are easily understood and verifiable.
• •Engage with Your Community: Actively listen and respond to customer feedback on social media and review platforms. Foster a supportive community by sharing user-generated content and allergy-friendly lifestyle tips.

Percepción Social

Life-Saver/Trusted Solution, Surprisingly Delicious, High Quality, Albeit Sometimes Pricey, Pioneering & Knowledgeable, Good for Sharing/Inclusive Events

Ejemplos de Copy

• •Headline: Finally, Cookies Everyone Can Crave! Body: Tired of saying "no" at snack time? Cybele's Free To Eat cookies are deliciously soft, packed with flavor, AND free from the top 9 allergens. Bite into joy, worry-free!
• •Headline: The Secret's Out: Allergy-Friendly CAN Be Amazing! Body: Shhh... don't tell anyone these chocolate chip cookies are gluten-free, vegan, and top 9 allergen-free. They're just that good! Taste the freedom.
• •Headline: From Our Family Kitchen to Yours, With Love (and No Allergens!). Body: Born from a mom's mission to make treat time safe and delicious for her own kids, Cybele's Free To Eat brings you snacks made with care, quality ingredients, and zero compromise on taste.
• •Headline: School Safe. Party Perfect. Deliciously Deceptive. Body: Pack lunches and plan parties with confidence! Our cookies and pops are the allergy-friendly heroes that taste so good, no one will guess what's *not* in them.
• •Headline: Don't Let Allergies Dictate Your Delight. Body: Reclaim your favorite snacks! Cybele's Free To Eat is reinventing delicious with every gluten-free, vegan, and top 9 allergen-free bite. You are Free To Eat!