Brand Tone

informative, spiritual, caring, and authentic

Brand Values

• •Natural Quality & Authenticity
• •Well-being & Spirituality
• •Craftsmanship & Handmade Quality
• •Customer Care & Connection
• •Transparency
• •Passion & Transmission

Best Practices

• •Educate and Empower: Always aim to share knowledge about the stones' properties and uses in an accessible way. Frame benefits around well-being, spiritual growth, and emotional balance. Avoid making unsubstantiated medical claims; focus on traditional lithotherapy benefits.
• •Use Warm, Empathetic Language: Write as if you are speaking to a friend who is seeking guidance or comfort. Use words like 'gentle,' 'support,' 'nurture,' 'harmony,' 'discover,' 'connect.' Show understanding and care.
• •Maintain Authenticity and Passion: Let the genuine love for stones and craftsmanship shine through. Share personal anecdotes (like on TikTok) or the 'why' behind the brand. Be transparent about materials and processes.
• •Incorporate Spiritual & Evocative Terms Naturally: Weave in words related to energy, intuition, chakras, vibrations, serenity, and mindfulness where appropriate, but avoid overly esoteric jargon that might alienate newcomers. Keep it inviting.
• •Be Visually and Textually Cohesive: Ensure that the imagery used alongside the copy aligns with the natural, serene, and spiritual aesthetic. The language should complement the visual story, reinforcing the quality and energetic essence of the stones.

Social Perception

Positive Reputation: Customers generally perceive Cybele Pierres positively, praising the beauty and quality of the products, especially the stones. Trusted Source for Lithotherapy: Many customers seem to rely on the brand for authentic stones and information about their properties. The owner, Florence, is seen as knowledgeable and helpful. Appreciation for Craftsmanship: The handmade aspect of the jewelry is valued. Good Customer Service: Responsiveness and willingness to personalize orders are appreciated. Community Feel: Followers and customers engage with the brand, asking questions and sharing their experiences, indicating a sense of connection beyond just a transactional relationship. The brand name 'Cybele' itself is linked to a mother goddess, symbolizing fertility, wild nature, and abundance, which aligns with the brand's focus on natural stones and their life-enhancing properties.

Copy Examples

• •Product (Instagram post for a new Amethyst bracelet): Embrace tranquility and heighten your intuition with our new 'Serene Spirit' Amethyst bracelet. Each natural Amethyst bead is hand-selected for its deep, calming hues and potent spiritual energy. Perfect for meditation or to simply carry a piece of serenity with you throughout your day. Discover its gentle power. ✨ #CybelePierres #AmethystLove #SpiritualJewelry #HandmadeWithCare #Lithotherapy
• •Blog Teaser (Facebook post): Feeling a call for change or embarking on a new journey? 🌿 Our latest blog post explores the powerful stones that can support, energize, and guide you through new beginnings. Learn how crystals like Citrine for abundance and Moonstone for intuition can be your allies. Read more on La Gazette de Cybèle! [Link] #Lithotherapy #NewBeginnings #CrystalEnergy #PersonalGrowth #CybelePierresInspires
• •Brand Story (Website 'About Us' snippet): At Cybele Pierres, our journey began with a deep love for the earth's natural treasures and a belief in their gentle yet profound energies. We're more than just a store; we are a small team of passionate artisans dedicated to handcrafting each piece with intention and sharing the wisdom of lithotherapy to support your well-being. Let us help you find the stone that resonates with your soul.
• •Customer Interaction (Reply to a query on TikTok): Hello! Thanks for your question! 😊 For peaceful sleep, Howlite is wonderful for calming an overactive mind, while Amethyst can promote restful dreams. We have both in lovely tumbled stones or bracelets! Let us know if you'd like to see them up close! 💖 #CrystalHealing #SweetDreams #StoneAdvice #CybelePierresCares
• •Promotional (Email subject line for a sale): Nourish Your Spirit: Special Savings on Your Favorite Healing Crystals ✨ (Body snippet): This week, reconnect with your inner self and explore the supportive energies of our natural stone collection. Enjoy [X]% off all bracelets, handcrafted to bring balance and beauty into your life. Find your perfect energetic companion at Cybele Pierres.