Brand Tone

Elegant & Artistic, Appreciative & Passionate, Gentle & Sophisticated, Proudly Indian & Authentic

Brand Values

• •Originality & Artistry
• •Quality & Timelessness
• •Beauty & Aesthetics
• •Connection to Nature
• •Craftsmanship
• •Customer Satisfaction
• •Ethical Considerations

Best Practices

• •Embrace Poetic & Descriptive Language: Use evocative words that appeal to the senses and highlight the beauty, artistry, and inspiration behind the products (e.g., "whisper of the wild," "serene beauty," "nature's subtle poetry").
• •Storytelling through Origin & Inspiration: Consistently share the inspiration behind designs, whether it's nature, botanicals, or artistic concepts. This reinforces the "original designs" value.
• •Highlight Quality & Timelessness: Use phrases that convey durability, lasting beauty, and the idea of "modern heirlooms" rather than disposable fashion or decor.
• •Maintain an Elegant & Respectful Voice: Ensure all communication, including responses to comments and queries, is polite, appreciative, and sophisticated, reflecting the premium nature of the brand.
• •Visual-Verbal Harmony: Ensure the copy consistently complements the elegant and artistic visuals used on the website and social media. The words should enhance the story the images are telling.

Social Perception

Generally, Cyahi is perceived positively by customers who value unique designs and good quality, especially in their sarees and home decor. They are seen as a source for beautiful, artistic products that are true to their online depiction. The brand is appreciated for bringing designer and handcrafted items to a wider audience. The elegant imagery and focus on "modern heirlooms" position Cyahi as an aspirational brand for those seeking distinctive and artistic lifestyle products.

Copy Examples

• •Product (Saree): "Drape yourself in a whisper of the wild. Our 'Botanical Sketchbook' satin saree, with its hand-painted floral motifs digitally rendered, captures the untamed beauty of a forgotten garden. A timeless piece, designed in-house, to make every moment an occasion. #CyahiOriginals #ModernHeirloom"
• •Brand Story (Instagram/Facebook post): "From an artist's gentle brushstroke to a cherished part of your life – this is the journey of a Cyahi design. We believe in quality that endures and beauty that tells a story. Discover pieces inspired by nature, crafted with passion. #CyahiDesigns #ArtInEveryday"
• •Home Decor (Wall Plate): "Let your walls narrate tales of timeless elegance. Our ceramic wall plates, adorned with unique, in-house botanical art, are more than decor; they are windows to a world of serene beauty. Transform your space with a touch of Cyahi artistry. #CyahiHome #ElegantLiving"
• •Ethos (TikTok caption): "In a world of fleeting trends, we choose timeless. We celebrate the artist's touch, the vibrancy of a perfectly captured bloom, the quality that lasts. Because true style is born from art and endures through passion. ✨ #Cyahi #ArtOverAlgorithm #SlowFashion"
• •Collection Launch (Email Subject/Headline): "New Arrivals: Discover 'Silken Winters' – Where Artistry Meets Elegance." (Body snippet): "Inspired by the quiet magic of winter mornings, our new 'Silken Winters' collection features exquisitely designed sarees and accessories. Each piece is a testament to impeccable craftsmanship and our love for nature's subtle poetry. Explore designs meant to be cherished for years to come."