Brand Tone

Educational & Authoritative, Supportive & Empowering, Aspirational & Results-Oriented, Tech-Forward & Innovative, Community-Focused

Brand Values

• •Science & Data-Driven
• •Personalization
• •Empowerment & Knowledge
• •Health & Wellbeing
• •Innovation
• •Goal Achievement

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., expert, friendly, innovative), tone characteristics (e.g., encouraging, informative, direct), "we are/we are not" statements, and common vocabulary/phrases to use or avoid.
• •Prioritize "You" Over "We": Focus copy on the user's needs, benefits, and how Lumen can solve their problems (e.g., "Unlock *your* metabolism" vs. "Our device unlocks metabolism"). This naturally fosters an empowering and supportive tone.
• •Back Claims with (Accessible) Science: While authoritative, avoid overly technical jargon in general marketing copy. Briefly mention the scientific backing or link to more detailed information for those interested, making the science feel approachable and trustworthy.
• •Show, Don't Just Tell, Success: Use testimonials, case studies, and user-generated content to illustrate the positive impact of Lumen. This reinforces the results-oriented and supportive aspects of the brand in an authentic way.
• •Maintain Consistency Across All Channels: Ensure that the language and tone used on the website, social media, email marketing, ad campaigns, and even customer support interactions are aligned. Regular internal reviews and training can help maintain this consistency.

Social Perception

Innovative Tool, Helpful for Some, Investment, Requires Commitment, Mixed Reviews on Consistency/Accuracy (by some users), Growing Community

Copy Examples

• •Headline (Educational & Empowering): "Unlock Your Metabolic Potential. Understand your body's unique fuel needs with Lumen and transform your health from within."
• •Social Media Post (Supportive & Results-Oriented): "Meet Sarah, who crushed her weight loss goals by finally understanding *how* her body burns energy. Lumen gave her the personalized insights to eat smarter, not harder. Ready for your transformation? #LumenSuccess #MetabolicHealth #PersonalizedNutrition"
• •Email Snippet (Tech-Forward & Authoritative): "Go beyond guesswork. Lumen's patented breath technology provides real-time metabolic data, scientifically designed to guide your daily nutrition and workout choices for optimal results."
• •Ad Copy (Aspirational & Direct): "Tired of diets that don't work? It's time for a personalized approach. Discover what your metabolism is telling you with Lumen and achieve lasting energy and weight management. Learn more at aboutmylumen.com."
• •Website Banner (Community-Focused & Empowering): "Join thousands of Lumen users optimizing their health! Get personalized insights, daily guidance, and the support you need to reach your wellness goals. Your metabolic journey starts now."