Brand Tone

Given the lack of a defined brand identity, the tone should be: Informative, Clear, and Authoritative (to establish credibility and differentiation). Depending on the product sold on Arazo Store, other tones may be added, but first needs to be clear and authoritative.

Brand Values

• •Clarity
• •Reliability
• •Specialization
• •Customer Focus
• •Quality

Best Practices

• •Since the brand presence for 'Arazo Store' is weak and easily confused with 'Arazo Nutrition', prioritize SEO to differentiate the store.
• •Craft copy that immediately clarifies what 'Arazo Store' offers (e.g., products, target audience) to avoid ambiguity.
• •Develop a unique brand story and voice that resonates with the target audience and distinguishes the store from other entities using the name 'Arazo'.
• •Use consistent messaging across all platforms (website, social media, ads) to build brand recognition and trust.
• •Actively monitor online mentions and reviews to address any confusion or misinformation promptly.

Social Perception

Given the current confusion, the desired social perception is: 'A trusted and reliable online retailer specializing in [Specific Niche]' and is very important to clarify the brand so it doesn't keep being mistaken by Arazo Nutrition.

Copy Examples

• •**Headline:** 'Arazo Store: Your Source for [Specific Product Category]'.
• •**About Us:** 'Arazo Store is dedicated to providing [Target Audience] with [Unique Value Proposition]'.
• •**Product Description:** 'The [Product Name] from Arazo Store offers [Key Benefits] and is designed for [Specific Use Case]'.
• •**Customer Testimonial:** 'Arazo Store's [Product] has helped me [Positive Outcome]. I highly recommend it!'
• •**Call to Action:** 'Visit Arazo Store today and discover [Compelling Offer]!'