Brand Tone

Warm, Authentic, and Passionate

Brand Values

• •Quality and Craftsmanship
• •Ethical Sourcing and Sustainability
• •Community and Connection
• •Welsh Heritage

Best Practices

• •Embrace the "Cwtch": The word "cwtch" is your greatest asset. Use it and its associated concepts (warmth, hug, comfort, coziness, safety) consistently in your copy. It should feel like a signature word.
• •Lead with Your "Why": Always connect your coffee back to your core values. Don't just sell a product; sell the story of a Welsh family, ethical sourcing, and a passion for quality. For example, instead of "Our coffee is good," try "Our family's passion for coffee, born in the heart of Wales, goes into every bag."
• •Use a Warm and Personal Tone: Write as if you are talking to a friend. Use "we" and "our" to reinforce the family-run aspect. Keep sentences clear, friendly, and accessible, avoiding overly technical coffee jargon unless explained simply.
• •Weave in Welsh Heritage: Continue to use Welsh words for blend names or in greetings ('Bore Da', 'Cariad'). This is a powerful differentiator that reinforces your brand's authenticity and gives it a unique character.
• •Focus on the Experience, Not Just the Product: Describe how the coffee makes you *feel*. Instead of just listing flavour notes, describe the experience: "the perfect start to a slow Sunday," "a moment of calm in a busy day," or "a warm hug on a cold morning."

Social Perception

High-Quality Product, Excellent Customer Service, Authentic Local Business

Copy Examples

• •Some days call for a 'cwtch' in a mug. Our 'Cariad' blend, with its smooth notes of milk chocolate and hazelnut, is the perfect companion for a grey afternoon. Brew a cup, get cozy, and let the world wait. ☕ #CwtchCoffee #WelshCoffee #ARainyDayCure
• •More Than Coffee, It's a Cwtch. From our family in the heart of Wales to your home, discover ethically sourced, expertly roasted coffee that feels like a warm hug. Free UK delivery on orders over £25.
• •Headline: Taste the Warmth of Wales. Body: "Tired of bitter, mass-produced coffee? Cwtch Coffee is a family-run roaster from Carmarthenshire, dedicated to sustainable sourcing and incredible flavour. Try our Discovery Pack and find your new favourite blend. Click to order!"
• •A little 'Bore Da' (Good Morning) from us! ☀️
• •Name: 'Nos Da' (Good Night) Decaf. Description: "Who says you can't end your day with a cwtch? Our 'Nos Da' decaf is a rich and full-bodied blend, delivering all the flavour without the caffeine. Expertly roasted to bring out deep cocoa and toasted almond notes, it’s the perfect, peaceful finish to any evening."