Brand Tone

Enthusiast-driven/Fan-centric, Informal and Playful, Community-oriented, Direct and Product-focused

Brand Values

• •Celebration of Fandom
• •Connection to the Gaming Community
• •Accessibility to Niche Interests
• •Creativity/Appreciation of Game Lore

Best Practices

• •Know Your Source Material: Deeply understand Lethal Company – its lore, creatures, common player experiences, inside jokes, and community slang. This authenticity will resonate with fans.
• •Speak the Language of Gamers: Use terminology and references that are familiar and engaging to the Lethal Company community. Avoid overly corporate or generic marketing-speak.
• •Embrace Humor and Playfulness: The game itself often leads to chaotic and humorous situations. Reflect this in your copy where appropriate, using wit and lightheartedness.
• •Foster Community Engagement: When/if social media is established, ask questions, run polls related to the game, and encourage user-generated content (e.g., fans wearing the merch).
• •Be Visually Consistent: Ensure product photography and any graphic elements align with the game's aesthetic (e.g., gritty, industrial, dark with pops of color from suits/monsters) and the fan-centric, slightly informal tone.

Social Perception

For Fans, By Fans (Implied), Desirability linked to Game Popularity, Potential for Scrutiny on Quality/Originality, Positive Association with the Game

Copy Examples

• •Survived another quota? Barely. Grab this [Product Name] featuring the [Specific Game Element] to prove it. Just don't let the Bracken see you wearing it. #LethalCompany #CompanyMerch #GamingGear
• •Fresh off the ship! Our new [Product Name] has landed, inspired by your deadliest (and funniest) moments on [Moon Name]. Limited stock – get yours before the next hazard level! #LethalCompanyMerch #LethalCompanyGame #FanMerch
• •Rep The Company, even when you're not dodging Eyeless Dogs. Our [Product Type, e.g., Hoodie] is perfect for your next co-op session or just chilling. What's your favorite Lethal Company creature to feature? #LethalCompanyFashion #GamerLife #IndieGameLove
• •Warning: Asset acquisition is mandatory! Get X% off all Lethal Company gear this week. Don't end up like [Unfortunate Game Outcome Reference]. Shop now! #LethalCompanySale #GamingDeals #SurviveInStyle
• •For the dedicated employee. For the seasoned scavenger. For the one who always gets left behind (we see you). Our Lethal Company collection is made for every type of crewmate. Find your fit. #WeLoveTheCompany #LethalCompany #VideoGameMerch