Brand Tone

aspirational, chic, and confident

Brand Values

• •Style & Glamour
• •Quality & Exclusivity
• •Escape & Adventure
• •Confidence
• •Functionality for Travel

Best Practices

• •Develop a Brand Voice Guide: Create a document detailing the brand's personality, tone words (e.g., sophisticated, adventurous, confident, chic), \"words we use,\" and \"words we avoid.\" This ensures everyone writing for the brand is aligned.
• •Focus on Aspirational Language: Use words and phrases that evoke a sense of luxury, escape, beauty, and confidence. Highlight the experience and feeling the products provide, not just the products themselves.
• •Maintain Visual & Verbal Synergy: Ensure the copy complements the high-quality, glamorous imagery used across all platforms. The words should enhance the visual story of chic travel.
• •Know Your Audience: Tailor the language slightly for different platforms (e.g., more playful on TikTok, more descriptive on the website) but always keep the core aspirational and chic tone consistent. Understand what resonates with women who desire a glamorous travel lifestyle.
• •Consistent Storytelling: Weave the narrative of \"getaway glamour\" into all communications. Whether it's a product description, a social media post, or an email, it should tie back to the core concept of stylish escapes and confident adventures.

Social Perception

The brand appears to target women who value fashion, travel, and a sense of luxury. They are likely active on social media and aspire to a glamorous lifestyle. The use of "getaway glamour" in lifestyle articles and social media posts by others suggests an association with vacation style and aspirational travel.

Copy Examples

• •Instagram Post (Image: Woman in their swimwear on a beautiful beach): "Chasing horizons and sun-kissed moments. ✨ Our [Product Name] swimsuit: where wanderlust meets iconic style. #GetawayGlamour #TravelInStyle #BeachPerfection"
• •Website Banner: "Your Escape Awaits. Discover resortwear designed for unforgettable destinations and effortless glamour. Shop The New Collection."
• •Email Subject Line: "Ready for Your Close-Up? Glamour is a State of Mind (and a Perfect Swimsuit)."
• •Facebook Ad (Carousel of resortwear): "From poolside lounging to sunset cocktails, elevate every moment of your getaway. ✨ Swipe to explore the collection that defines vacation chic. #ResortWear #LuxuryTravel #GetawayGlamour"
• •TikTok Video Caption (Trendy sound, showcasing different outfits): "POV: You packed the ultimate Getaway Glamour. 😉 Which look is your fave for that dream vacay? #VacationMode #TravelOutfits #SummerStyle #GetawayGlamour"