Brand Tone

Sentimental and Heartfelt, Friendly and Approachable, Helpful and Customer-Oriented, Creative and Inspiring, Quality-Focused

Brand Values

• •Preservation of Memories
• •Quality
• •Customer Satisfaction
• •Passion
• •Innovation and Creativity
• •Care and Detail

Best Practices

• •Always Emphasize Emotion and Nostalgia: Connect products to feelings, memories, and special moments. Use words that evoke warmth, joy, and sentimentality.
• •Speak Directly and Warmly to the Customer: Use 'you' and 'your' frequently. Maintain a friendly, approachable, and empathetic tone, as if speaking to a friend about their precious memories.
• •Highlight Quality and Care: Consistently mention the quality of materials and the care taken in creating each product. This reinforces the value of preserving memories with durable, beautiful items.
• •Inspire Creativity: Encourage customers to think beyond simple prints. Showcase unique products and offer ideas on how to use photos for gifts, decor, or personal projects.
• •Maintain Clarity and Simplicity: While emotional, the language should also be clear, easy to understand, and guide the customer smoothly through the process of ordering and understanding product benefits. Ensure calls to action are straightforward.

Social Perception

Positive, Reliable, Personal and Emotional Connection

Copy Examples

• •Headline: Don't Let Your Memories Fade. Body: From your camera roll to your hands – Leão Fotos Oficial transforms your cherished digital moments into vibrant, lasting prints. Feel the joy all over again. ✨ #PreserveYourStory
• •Headline: More Than Just Photos, They're Heartbeats. Body: Each click captures a feeling, a laugh, a tear. We carefully craft each print, frame, and album because we know these aren't just pictures; they're pieces of your heart. ❤️ #LeaoFotosLove
• •Headline: The Perfect Gift? A Shared Memory. Body: Surprise someone special with a personalized photo gift from Leão Fotos. From cute mini photos to stunning albums, give a gift that speaks volumes and lasts a lifetime. Gift joy, gift memories. 🎁 #ThoughtfulGifting
• •Headline: Your Moments, Beautifully Told. Body: At Leão Fotos, quality isn't just a promise, it's our passion. We use the best materials to ensure your special memories are showcased with the vibrancy and care they deserve. Create your masterpiece today! 🖼️ #QualityPrints
• •Headline: Unlock the Magic in Your Photos! Body: From photos that sing with QR music codes to charming magnet memories for your fridge – get creative with Leão Fotos! It’s easy to upload, customize, and bring your favorite moments to life. What will you create? 🎶 #CreativeMemories