Brand Tone

Warm, Sentimental, and Friendly

Brand Values

• •Thoughtfulness/Consideration
• •Personalization/Uniqueness
• •Connection
• •Accessibility/Ease
• •Joy/Celebration

Best Practices

• •Emphasize Emotion: Always connect the product to a feeling or a special moment. Use words that evoke warmth, love, joy, and appreciation. (e.g., "tesoro," "emoción," "recuerdo," "corazón," "inolvidable").
• •Use a Friendly and Approachable Language: Write as if you're talking to a friend who is looking for gift advice. Use inclusive language ("nosotros," "tú," "tus seres queridos"). Incorporate emojis tastefully to add warmth and personality, especially on social media.
• •Highlight Personalization and Uniqueness: If the product is customizable, make that a central part of the message. Explain how personalization adds value and makes the gift more special. Use phrases like "hecho para ti," "un toque único," "cuenta tu historia."
• •Be Clear and Enthusiastic in Calls to Action: While being warm, don't forget to guide the user. Use clear CTAs but phrase them invitingly. Instead of just "Shop Now," consider "Descubre tu regalo perfecto aquí" (Discover your perfect gift here) or "Encuentra la magia" (Find the magic).
• •Maintain Consistency Across Platforms, Adapting Slightly: While the core tone (warm, sentimental, friendly) should remain, adapt the delivery for each platform. TikTok might allow for more playful or trend-driven language, while website copy might be slightly more descriptive. However, the underlying feeling and values conveyed should be consistent. Regularly review content across all channels to ensure alignment.

Social Perception

Customers & Potential Customers: Likely perceive the brand as a go-to online shop for a variety of affordable, sentimental, and often customizable gifts. The direct product showcases on social media position them as accessible and product-focused.

Copy Examples

• •Más que un regalo, una emoción que perdura. ❤️ Encuentra esa pieza única que cuenta tu historia y sorprende a quien más quieres. Descubre tesoros llenos de amor en Tenemos Tu Regalo. ✨ #RegalosConAlma #MomentosEspeciales
• •Lleva tus recuerdos más preciados cerca de tu corazón. 💖 Nuestro collar personalizado [Product Name] es la forma perfecta de decir 'te quiero' de una manera única y especial. ¿Qué nombre o fecha grabarías? Cuéntanos 👇 #JoyeriaPersonalizada #RegaloUnico #AmorEterno
• •Mamá se merece el universo entero, ¡pero empezamos con un detalle que le robará el corazón! 🥰 Encuentra en Tenemos Tu Regalo ese obsequio especial que le diga cuánto la admiras y la quieres. ¡Celebra a la reina de la casa! 👑 #DiaDeLaMadre #ElMejorRegaloParaMama #GraciasMama
• •Descubre Regalos Que Hablan Desde el Corazón. ❤️ Personaliza tu detalle perfecto hoy mismo.
• •¿Cuál ha sido el regalo más emotivo que has dado o recibido? 😊 ¡Nos encanta leer vuestras historias! Comparte tu momento especial en los comentarios. Quizás te inspires para tu próximo detalle. 😉 #HistoriasDeRegalos #MomentosInolvidables #TenemosTuRegalo