Brand Tone

Sophisticated & Traditional, Modern & Approachable

Brand Values

• •Authenticity and Quality
• •Innovation and Convenience
• •Accessibility
• •Customer Well-being
• •Exclusivity

Best Practices

• •Maintain the Duality of Tone: Always balance the language of premium tradition with modern convenience. Use sophisticated descriptors for the product ("layered flavor," "authentic feel") while highlighting the practical, modern benefits ("use anywhere," "no smoke").
• •Leverage User Testimonials: Actively feature customer stories, especially those who have switched from traditional cigars. This reinforces the brand's value of customer well-being and builds social proof.
• •Focus Visuals on Lifestyle Integration: On social media, create high-quality imagery that shows the product being used in aspirational and relatable settings: on a patio, at a social gathering, during a moment of relaxation. This connects the product to the desired experience.
• •Be Transparent and Responsible: Continue to clearly display the nicotine warning and be upfront about the product's ingredients and intended use. This builds trust and positions the brand as responsible in a highly regulated industry.
• •Engage with the Community: Actively respond to comments and questions on social media and review sites. Given the "WE ARE BACK!" announcement, proactive engagement is crucial to rebuild and strengthen the customer community. Thanking returning customers reinforces loyalty.

Social Perception

CUVANA is generally perceived by consumers as one of the best disposable electronic cigars on the market, especially for those seeking a realistic alternative to traditional cigars. It is praised for its authentic look, feel, good vapor production, and unique flavor, often recommended as a top choice for former cigar smokers or those curious about vaping. The brand is seen as a high-quality, reliable, premium yet affordable option in its niche. Minor criticisms include limited flavor options, environmental concerns regarding disposability, and shipping costs. It successfully occupies a specific niche for users who want the cigar experience without associated health risks and social limitations.

Copy Examples

• •The Art of the Cigar, Reimagined. Experience the rich, complex flavor of our signature Cuban-inspired blend without the smoke. CUVANA—timeless tradition, modern convenience.
• •Your perfect companion for any occasion. Enjoy the premium CUVANA experience at the golf course, on the boat, or during a night out. No ash, no odor, just pure satisfaction. #Cuvana #ECigar #LuxuryVape
• •We're back and better than ever! To celebrate, save big when you stock up. Get 15% off all 10-packs and enjoy the premium CUVANA flavor you love. The celebration starts now!
• •Subject: A Change You Can Feel Good About. Make the switch to a smoke-free life without giving up the ritual you enjoy. Our customers consistently tell us how CUVANA has helped them leave tobacco behind. Discover a better way to enjoy the moment.
• •Be the life of the party with the CUVANA Party Pack. This 20-pack is perfect for sharing at weddings, bachelor parties, and celebrations. Give your guests the gift of a premium, smoke-free cigar experience they won't forget.