Brand Tone

Helpful and Supportive, Friendly and Approachable, Inspirational and Creative, Feminine and Pretty, Knowledgeable and Resourceful

Brand Values

• •Creativity
• •Empowerment
• •Accessibility
• •Passion
• •Generosity/Helpfulness

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, inspiring, supportive, feminine) and share it with anyone creating content. Include examples of "do's and don'ts."
• •Know Your Audience: Understand who you're talking to. The language used for "Pretty Lovely Design Co." should resonate with digitally savvy creatives, aspiring entrepreneurs, and those who appreciate a "pretty" aesthetic. Use language they use and understand.
• •Use Consistent Terminology and Style: Whether it's how you refer to your products, your customers, or specific actions (e.g., "unlock your creativity" vs. "get creative"), maintain consistency. Pay attention to details like emoji use (currently fitting with the feminine, friendly vibe), capitalization, and overall sentence structure.
• •Tell Your Story (and Your Customers' Stories): Incorporate Veronika's passion and the "why" behind the brand. When possible (e.g., if you gather testimonials or user-generated content in the future), share how your products help others succeed. This reinforces the helpful and empowering values.
• •Review and Refine Regularly: Read your copy aloud. Does it sound like "Pretty Lovely Design Co."? Is it clear, engaging, and reflective of your values? Periodically review your website copy, product descriptions, and any marketing materials to ensure they remain aligned with your intended tone, especially as the brand evolves.

Social Perception

Users likely perceive the brand as a niche provider of quality digital assets for creative individuals and small business owners. The personal story of the founder may lead to a perception of the brand as authentic and passion-driven. The blog content positions the brand as a helpful resource within the digital product community. The aesthetic is clearly "pretty" and "lovely," which will resonate well with its target audience seeking such visual styles.

Copy Examples

• •Unleash your inner artist! ✨ Our new [Brush Set Name] for Procreate is lovingly crafted to help you add a touch of magic to your digital illustrations. Get ready to create something truly pretty and lovely! #DigitalArt #ProcreateBrushes
• •Dream it, plan it, achieve it! 💖 Our [Planner Name] digital planner is more than just organized pages; it's your supportive partner in making this your most creative and productive year yet. Let's make lovely things happen! #DigitalPlanner #Productivity
• •Ready to unlock a treasure trove of digital goodness? 🗝️ The Pretty Lovely Design Co. All Access Pass gives you instant entry to our entire library of Procreate brushes, digital stickers, planners, and templates! Everything you need to create, organize, and shine, all in one lovely place. Your creative journey just got a whole lot easier (and prettier!). #DigitalAssets #CreativeResources #SmallBizTools
• •Got a passion for cute designs? Turn it into your dream biz! 🚀 Our latest blog post walks you step-by-step through starting your own digital sticker shop. We're sharing our top tips to help you blossom! [Link to blog] #DigitalStickers #EtsySeller #CreativeEntrepreneur
• •What lovely projects are you dreaming up this week? 🎨 We believe everyone has a creative spark waiting to ignite! Share your goals in the comments – we'd love to cheer you on! #CreativeCommunity #DigitalDesign #BeInspired