Brand Tone

Sentimental & Heartfelt, Personalized & Unique, Artistic & Elegant, Quality-Conscious, Celebratory, Approachable & Friendly

Brand Values

• •Personalization
• •Emotional Connection
• •Quality & Craftsmanship
• •Celebration of Life's Moments
• •Customer Satisfaction
• •Artistry & Design

Best Practices

• •Develop a Brand Voice Chart: Create a document that explicitly defines the brand's tone (e.g., "Sentimental but uplifting, elegant yet approachable"), lists "do" and "don't" words/phrases, and provides examples of good and bad copy. This serves as a guide for all writers.
• •Focus on "You" and "Your Story": Center the copy around the customer and their experiences, memories, and emotions. Use language that speaks directly to them and how the products can help them celebrate their unique narrative.
• •Use Emotive and Evocative Language: Incorporate words that resonate with feelings of love, joy, nostalgia, connection, and celebration (e.g., "cherish," "illuminate," "capture," "heartfelt," "timeless," "unique story").
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual elements used on the website and social media. If the visuals are elegant and modern, the copy should reflect that sophistication.
• •Review and Refine Regularly: Periodically audit all customer-facing copy (website, social media, ads, emails) to ensure it consistently reflects the desired brand tone. Solicit feedback and make adjustments as the brand evolves.

Social Perception

Positive for Gift-Giving, Good Quality, Unique & Creative, Customer-Centric (for the 3D puzzle line)

Copy Examples

• •Instagram Post (New Product - Custom Line Art Poster): "Trace the lines of your love story. ❤️ Our new Custom Line Art Posters turn your favorite photo into a minimalist masterpiece, capturing the essence of your most cherished connections. A timeless expression, uniquely yours. Create yours today. #Cutywood #LineArt #PersonalizedGift #LoveStory #CherishedMemories"
• •Facebook Ad (Star Map): "The night your stars aligned ✨ Relive that unforgettable moment with a stunning, personalized Star Map from Cutywood. Enter a date and location, and we'll create a beautiful depiction of the cosmos, just as it was. The perfect gift to celebrate an anniversary, birth, or any stellar occasion. Shine a light on your memories. Shop now! #Cutywood #StarMap #CelestialGift #AnniversaryGift #PersonalizedDecor"
• •Website Homepage Banner: "Cutywood: Where Your Memories Become Art. We craft beautifully personalized gifts that tell your unique story. From the stars above to the map of your heart, celebrate the moments that matter most."
• •Email to Subscribers (Birth Poster Promotion): "Welcome Little One, Beautifully. ✨ Celebrate the newest star in your family with a personalized Cutywood Birth Poster. Every tiny detail, from name to birth date, lovingly designed into a piece of art they'll treasure forever. A heartfelt welcome, a timeless keepsake. Design your unique poster now. #Cutywood #BirthPoster #NewBabyGift #NurseryDecor #PersonalizedKeepsake"
• •Product Description (City Map Poster): "Map Your Journey. Map Your Heart. ❤️ Whether it's the city where you met, your beloved hometown, or a dream destination, our Custom City Map Posters capture the spirit of your special place. Elegant, modern, and deeply personal – a beautiful reminder of the streets that hold your stories. Where will your Cutywood map take you? #Cutywood #CityMap #PersonalizedArt #TravelGift #HomeDecor"