Brand Tone

Authoritative & Expert, Solution-Oriented, Premium & Quality-Focused, Supportive & Guiding, Benefit-Driven

Brand Values

• •Innovation
• •Effectiveness & Performance
• •Quality & Safety
• •Athlete-Centricity (Core) & Expanding to General Wellness
• •Accessibility & Convenience
• •Customer Experience

Best Practices

• •Develop Comprehensive Brand Guidelines: Document your brand's tone of voice, including specific characteristics (e.g., authoritative yet approachable), approved terminology, and phrases to avoid. Share this with anyone creating content.
• •Focus on "Why": Consistently communicate the core purpose and mission of Cuttz – to provide a premium product that revolutionizes recovery and wellness, initially for athletes and now for everyone.
• •Emphasize Benefits and Solutions: Frame copy around how Cuttz sauna blankets solve customer problems (e.g., effective weight cutting, stress relief, better sleep), rather than just listing features.
• •Maintain a Premium Lexicon: Use language that reflects the high quality and advanced technology of the product (e.g., "engineered," "optimized," "advanced," "premium," "precision").
• •Be Authoritative but Accessible: While showcasing expertise, especially regarding the technology and athletic benefits, ensure the language is clear, understandable, and welcoming to a broader audience interested in general wellness. Avoid overly technical jargon where possible or explain it simply.

Social Perception

Building reputation on the endorsement of MMA professionals, expanding appeal to general wellness, shaped by product effectiveness and customer service.

Copy Examples

• •Headline: Unlock Peak Performance: The Cuttz Infrared Sauna Blanket – Engineered for Champions, Designed for Your Recovery. Body: Go beyond traditional recovery methods. Our premium sauna blankets deliver targeted infrared heat to help you cut weight effectively, accelerate muscle recovery, and enhance detoxification. Experience the Cuttz difference.
• •Social Media Post: Tired of crowded saunas and inefficient recovery? The Cuttz Infrared Sauna Blanket brings professional-grade heat therapy to your home. Portable, powerful, and designed with near-zero EMF for your peace of mind. Elevate your wellness. #CuttzSauna #InfraredSauna #RecoveryTech #AthleteWellness
• •Email Subject: Revolutionise Your Fight Camp with Cuttz. Body: Stop struggling with heat acclimation and weight cuts. The Cuttz Infrared Sauna Blanket is trusted by professional fighters to optimize preparation and enhance recovery. Discover how our advanced technology can give you the edge. Learn more and claim your free UK shipping.
• •Product Page Snippet: The Science of Sweat, Perfected. Our Cuttz Infrared Sauna Blanket offers precise temperature control and deep-penetrating heat, promoting enhanced blood flow, stress reduction, and improved sleep. Invest in your body’s best performance and well-being.
• •Ad Copy: Problem: Inconsistent recovery and stubborn weight cuts? Solution: The Cuttz Infrared Sauna Blanket. Experience efficient, deep-penetrating infrared heat that supports your body's natural recovery processes, helps shed water weight, and promotes overall well-being. Premium quality, athlete-approved.