Brand Tone

Expert & Knowledgeable, Passionate & Enthusiastic, Approachable & Friendly, Professional & Trustworthy, Transparent

Brand Values

• •Quality
• •Expertise & Experience
• •Customer Satisfaction & Service
• •Passion for Koi
• •Health & Welfare
• •Tradition & Innovation
• •Community Engagement

Best Practices

• •Educate and Inform: Always aim to share knowledge about Koi variety, breeding practices, or pond maintenance.
• •Show, Don't Just Tell, Your Passion: Use evocative language that conveys the beauty and artistry of Koi.
• •Maintain Transparency: Be open about farming practices. Show the facilities, the selection process, and even the challenges.
• •Be Approachable and Welcoming: Use clear, understandable language. Encourage interaction and invite questions.
• •Emphasize Quality and Health Consistently: Reinforce the commitment to high-quality, healthy, UK-bred Koi.

Social Perception

Highly Respected & Reputable, Trusted Source for Quality Koi, Knowledgeable Experts, Dedicated to the Craft, Good Value for Money

Copy Examples

• •Headline: Experience the Art of Nishikigoi. Discover Your Perfect Koi, Bred with Passion at Cuttlebrook. Body: Since 1990, Cuttlebrook Koi Farm has been dedicated to breeding award-winning Koi. Our expertly raised Nishikigoi, from champion Japanese bloodlines, bring unparalleled beauty and health to your pond. Explore our latest arrivals and find a living jewel. Call to Action: Visit the Farm or Shop Online Today.
• •Headline: More Than Just Fish. It's a Legacy of Quality. Body: At Cuttlebrook, Koi breeding is our life’s work. Led by Mark Davis, with decades of experience including training in Japan, we meticulously nurture each Koi. Our transparent practices and state-of-the-art facilities ensure every fish embodies health and vibrant potential. Call to Action: Watch Our Farm Story & See the Difference.
• •Headline: Your Journey to a Stunning Koi Pond Starts Here. Body: Whether you're a seasoned enthusiast or new to the world of Koi, our friendly team is here to guide you. We offer not just exceptional Koi, but the expert advice and support you need to help them thrive. Call to Action: Get Expert Advice – Contact Us!
• •Headline: From Our Mud Ponds to Your Masterpiece. Healthy, UK-Bred Koi. Body: Our Koi begin their lives in the natural environment of our mud ponds, developing robust health and stunning colour. We then bring the best indoors to our advanced growing facilities. Discover the vigour of Cuttlebrook Koi, bred right here in Oxfordshire. Call to Action: Browse Our Small Koi – Perfect for Every Pond.
• •Headline: Join the Cuttlebrook Community. Passionate Keepers, Exceptional Koi. Body: Become part of a community that shares your passion. Follow us on YouTube for in-depth breeding insights, join us for an Open Day, or simply explore the quality that has earned Cuttlebrook hundreds of awards. Call to Action: Subscribe to Our Channel & Get Farm Updates!