Brand Tone

Supportive & Empowering, Friendly & Approachable, Educational & Informative, Eco-Conscious & Health-Aware, Relatable & Playful

Brand Values

• •Health & Well-being
• •Sustainability & Eco-Friendliness
• •Education & Empowerment
• •Inclusivity & Body Positivity (implied)
• •Quality & Comfort

Best Practices

• •Develop a Brand Voice Guide
• •Know Your Audience Deeply
• •Prioritize Clarity and Simplicity
• •Be Consistent Across All Channels
• •Listen and Adapt (Slightly)

Social Perception

Positive & Helpful, Approachable for Beginners, Community-Oriented (on social media), One of Many Options, Trust (dependent on product performance and customer service)

Copy Examples

• •Instagram Post (Image: Colorful flat lay of Cuttie Cups): Ready to make your period a little bit cuter and a whole lot comfier? 😉 Our Cuttie Cups are here to help you breeze through your cycle with confidence and zero waste. Join the cup-version! #CuttieCup #PeriodPositive #EcoFriendlyPeriods #MenstrualCup
• •Website Homepage Headline: Experience Period Freedom. Discover the Cuttie Cup – Your Comfy, Eco-Smart Solution.
• •Product Description Snippet (for a new user): Feeling a bit cup-curious? We get it! The Cuttie Cup is designed with beginners in mind. Made from super-soft medical-grade silicone, it’s all about comfortable, leak-free days and nights. Got questions? Our DMs and FAQ page are always open to help you start your cup journey! ❤️
• •Email Subject Line (for a promotion): Psst! Your Cuttie Bestie Has a Treat For You! 🤫✨
• •Facebook Ad Copy: Tired of the monthly tampon dash? Make the switch to Cuttie Cup and enjoy up to 12 hours of worry-free protection. Kind to your body, kind to the planet. Learn more and find your perfect fit! [Link to website]