Brand Tone

Sophisticated, Expert, Aspirational, Elegant, Modern

Brand Values

• •Craftsmanship & Expertise
• •Masculine Elegance
• •Client Experience
• •Quality
• •Discretion & Exclusivity

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Sophisticated, Expert, Aspirational, Elegant, Modern), key vocabulary (e.g., "refinement," "savoir-faire," "bespoke," "elegance"), and things to avoid (e.g., overly casual slang, generic descriptions).
• •Focus on "Show, Don't Just Tell": Instead of saying "we are luxurious," describe the luxurious elements: "Experience our serene Trocadero salon, where every detail is curated for your comfort and style."
• •Emphasize Expertise and Craftsmanship: Use language that highlights the skill and artistry involved. Words like "master," "artisan," "precision," "crafted," and "bespoke" reinforce this.
• •Maintain Visual and Textual Harmony: Ensure that the copy complements the sophisticated and stylish imagery used on the website and social media. The language should evoke the same feeling as the visuals.
• •Train All Content Creators: Ensure anyone writing for the brand, from social media managers to website copywriters, understands and can consistently apply the established brand tone and values. Regular reviews and feedback can help maintain consistency.

Social Perception

CUTS is likely perceived as a high-end men's salon offering quality grooming services at a premium price point. Associated with Parisian style, the brand is likely seen as fashionable and up-to-date with men's grooming trends. Clients likely choose CUTS for the skill of its barbers/stylists and the luxurious experience. The clear focus on "men's elegance" positions them as specialists in the male grooming market.

Copy Examples

• •Headline: The Art of Masculine Refinement. Experience CUTS. Body: Beyond a haircut, a statement. At CUTS Paris, we sculpt style with precision and passion, crafting looks that define the modern gentleman. Book your transformation.
• •Headline: Elevate Your Presence. Discover the CUTS Standard. Body: Where savoir-faire meets contemporary elegance. Our Trocadero concept store is dedicated to the art of men's grooming. Indulge in an experience tailored to you.
• •Headline: CUTS Paris: More Than a Salon, A Lifestyle. Body: Step into a realm of discreet luxury and unparalleled expertise. We curate an experience, not just a service, ensuring you leave looking and feeling your most confident.
• •Headline: Precision. Style. Confidence. The CUTS Trinity. Body: Our master stylists are artisans of their craft, dedicated to perfecting your signature look. Experience the pinnacle of men's grooming in the heart of Paris.
• •Headline: Your Signature Look, Masterfully Crafted at CUTS. Body: From timeless classics to contemporary trends, CUTS Paris is your destination for bespoke men's grooming. Reserve your appointment and embrace refined elegance.