Brand Tone

Direct and Value-Oriented, Informative and Straightforward, Accessible and Broad Appeal, Helpful (in customer interactions)

Brand Values

• •Affordability/Value for Money
• •Wide Product Range/Variety
• •Customer Service/Trust
• •Quality (within the context of price)
• •Convenience

Best Practices

• •Prioritize Price and Value: Always highlight the affordability and savings aspect. Use words like "deal," "save," "bargain," "affordable," "unbeatable price," "cut price."
• •Keep it Simple and Direct: Avoid jargon or overly complex language. Get straight to the point about the product and its benefits, especially the cost-saving aspect.
• •Use Clear Calls to Action: Encourage immediate purchase with phrases like "Shop Now," "Get Yours Today," "Don't Miss Out," "Visit Cutprice.co.za."
• •Showcase Variety (when appropriate): Remind customers of the wide range of products available, reinforcing the idea of a one-stop shop for deals.
• •Maintain an Enthusiastic and Accessible Voice: While direct, the tone can still be friendly and inviting, making customers feel they are getting a good deal from a trustworthy source. Use exclamation marks judiciously to convey excitement about savings.

Social Perception

Positive (among reviewing customers), Legitimate Business, Value Provider, Growing Online Presence

Copy Examples

• •Headline: Stretch Your Rand Further! Amazing Deals on Homeware, Gadgets & More at Cutprice.co.za! Body: Why pay more? Get everyday essentials, kitchen must-haves, and cool gadgets at prices that won’t break the bank. Shop online now for nationwide delivery! #CutPriceDeals #ValueForMoney #ShopSmartSA
• •Headline: HUGE Savings Alert! 🚨 Stock Up & Save Big at Cutprice.co.za! Body: From plasticware to party supplies, find everything you need at unbeatable prices. Perfect for homes and businesses. Don't miss out – shop our latest arrivals today! #SouthAfricaBargains #WholesaleDeals #CutPriceZA
• •Headline: Your One-Stop Shop for Affordable Quality! ✨ Cutprice.co.za Body: Discover a massive range of products, all at prices you’ll love. We're committed to bringing you the best value without compromising on quality. See what's new this week! #BestDealsSA #AffordableLiving #CutPriceFinds
• •Headline: Get More, Spend Less! That’s the Cutprice.co.za Promise. Body: Looking for incredible value? You've found it! Explore thousands of products from toys to tools, all at cut prices. Easy online shopping and fast delivery across SA. #SaveBig #OnlineShoppingSA #CutPriceOnline
• •Headline: TikTok Made You Buy It? Get it CHEAPER at Cutprice.co.za! 😉 Body: Trending products, everyday essentials, and everything in between – find it all for less. Visit Cutprice.co.za and grab a bargain before it's gone! #TikTokFinds #BudgetFriendly #CutPriceHaul