Brand Tone

Authentic, Quality-Conscious, Comfort-Oriented, Stylish, Approachable, Passionate

Brand Values

• •Quality Craftsmanship
• •Sustainability & Durability
• •Comfort & Versatility
• •Authenticity & Local Production
• •Customer Satisfaction & Transparency
• •Uniqueness & Individuality

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Authentic, Quality-Conscious, Comfort-Oriented, Stylish, Approachable, Passionate) with examples of "do's and don'ts" for word choice, sentence structure, and overall messaging. Share this with anyone creating content.
• •Prioritize "Storytelling" over "Selling": Weave in the narrative of the brand's origins, the founders' passion, the local craftsmanship, and the sustainable approach. Let the quality and values sell themselves through authentic stories.
• •Emphasize Benefits Beyond the Product: Focus not just on what the clothes *are* (e.g., "cotton tracksuit") but what they *do* for the customer (e.g., "unleash your beauty," "feel elegant without compromising comfort," "enjoy versatile style that lasts").
• •Maintain Transparency and Honesty: Continue the practice of being upfront about product characteristics, materials, and the production process. This builds trust and reinforces the authentic tone. Avoid superlatives that can't be substantiated.
• •Use Consistent Language Across All Platforms: Whether it's the website, social media captions, email newsletters, or customer service interactions, ensure the language reflects the core brand tone and values. For example, consistently use terms like "handcrafted," "sustainable," "long-lasting," "Lithuanian-made."

Social Perception

Positive but Niche, Trusted for Quality, Seen as a Local, Ethical Choice (potentially), Risk of confusion with scam brands

Copy Examples

• •Homepage Banner: Timeless Comfort, Crafted in Europe. Discover Cut My Fashion: Where sustainable style meets everyday elegance. Handcrafted in our Lithuanian studio, for a feel-good fit that lasts.
• •Product Description (Tracksuit): Your new go-to for effortless days and cozy nights. Our 'Goda' Tracksuit isn't just comfortable; it's a statement of conscious quality. Made with passion in our Vilnius studio from durable, soft-touch fabrics designed for life, not just a season. Feel the difference of handcrafted care.
• •Social Media Post (Instagram - Lifestyle Image): Embrace the art of slowing down in style. ✨ Our latest collection is all about versatile pieces that move with you, from your morning coffee to your evening unwind. Locally made, globally loved. #CutMyFashion #SustainableStyle #LithuanianDesign #ComfortIsKey #TimelessFashion
• •About Us Snippet: More than just a brand, we're Ernesta, Adas, and our dedicated Cut My Fashion family. From design sketch to the final stitch, every garment is born in our own Lithuanian sewing room, ensuring quality you can trust and a style that’s uniquely yours. We believe in fashion that feels good, looks good, and lasts.
• •Email Marketing (New Collection Launch): Ready for a style refresh that values quality over quantity? Explore the new arrivals at Cut My Fashion – thoughtfully designed, handcrafted with care in Lithuania, and made to be loved for years to come. Experience sustainable elegance and unparalleled comfort.