Brand Tone

Professional, knowledgeable, and helpful, balancing expert authority with accessible, customer-focused language, conveying the feeling of a trusted local expert passionate about quality results.

Brand Values

• •Expertise & Quality
• •Accessibility & Value
• •Customer-Centric Service
• •Passion for Haircare

Best Practices

• •Always ground your copy in the brand's extensive experience. Use phrases like "As stylists, we recommend," "Our salon favorite," or "With 21 years of knowledge" to build immediate trust.
• •Pair high-end terms ("salon-quality," "premium brands") with value-driven offers ("Outlet prices," "Free shipping"). This combination is your unique selling proposition.
• •Instead of just listing a shampoo, address the problem it solves. Frame copy around "taming frizz," "protecting color," or "adding volume."
• •Write as if you are a stylist giving a client a personal recommendation. Use inclusive and encouraging language like "we're here to help," "your haircare journey," and "unlock your potential."
• •Constantly cross-promote the physical salon and the online outlet. Mentioning that the products sold online are the same ones used by professionals in their Lismore salon reinforces authenticity and quality.

Social Perception

Overwhelmingly positive, especially for its salon services, with staff described as 'amazing,' 'experienced,' and 'professional.' Highly regarded for excellent results, exceptional service, and accommodation, leading to strong local trust that extends to its online product recommendations and sales.

Copy Examples

• •Salon Expertise, Delivered to Your Door. Shop 30+ professional brands, curated by stylists with over 21 years of experience. Free shipping on orders over $50.
• •Tired of fighting frizz? The Redken Frizz Dismiss range is our go-to solution in the salon. Packed with nourishing oils, it smooths and protects your hair from humidity. Get the salon-sleek look at home. Shop now.
• •It's simple: we believe everyone deserves to have a great hair day. That's why we combined 21 years of salon expertise with an online outlet for the best brands in the business. We're not just selling products; we're sharing our passion and knowledge to help you love your hair.
• •Keep your blonde brilliant and brass-free. As Redken color specialists, we know the secret to a perfect tone. Explore our handpicked selection of purple shampoos and treatments, trusted by our stylists and clients.
• •Ready for a change? From precision cuts to vibrant Redken color, our Lismore salon is your go-to for a look you'll love. Let our experienced stylists help you unlock your hair's potential. Book your appointment today.