Brand Tone

reassuring, natural, and problem-solving

Brand Values

• •Natural Ingredients
• •Efficacy and Healing
• •Customer Trust and Satisfaction
• •Simplicity and Versatility
• •Cruelty-Free

Best Practices

• •Lead with the Problem, Solve with Nature: Always frame the copy around a specific skin problem and immediately follow with how the natural ingredients provide the solution.
• •Use Testimonial Language: Incorporate words and phrases from positive reviews into your copy to leverage social proof.
• •Emphasize the 'Free-From' List: Regularly mention the absence of parabens, harsh chemicals, and artificial fragrances to reinforce natural and safe values.
• •Highlight the Guarantee: Feature the satisfaction guarantee prominently to reduce the barrier to purchase for skeptical new customers.
• •Maintain a Reassuring & Confident Tone: Avoid overly complex or trendy marketing language, aiming for a calm, knowledgeable, and confident voice like a trusted friend.

Social Perception

largely positive, particularly among users with specific, persistent skin issues, seen as a hidden gem that delivers powerful results through natural ingredients

Copy Examples

• •Tired of products that promise but don't perform? Find real, natural relief for your most challenging skin concerns. Guaranteed.
• •Go beyond simple hydration. Our all-natural cream, rich with Aloe Vera and Shea Butter, is a rescue mission for your skin. It soothes irritation, heals persistent dryness, and restores your skin's natural vitality without harsh chemicals. Feel the difference from the very first use.
• •Your solution for calm, happy skin is here.
• •Cutis Vita Skin Care | Natural Eczema & Psoriasis Relief | Satisfaction Guaranteed
• •Real stories, real results. ✨ So many of our customers were skeptical at first, but now they can't live without their Cutis Vita cream. From cracked hands to stubborn dry patches, our natural formula is here to restore your skin's health. #CutisVita #SkinLife #NaturalSkincare #ProblemSkinSolution