Brand Tone

Playful, Confident, Empowering, Friendly, Trendy, Youthful, Aspirational, Joyful

Brand Values

• •Body Positivity & Inclusivity: Celebrates all body types and empowers women to embrace their unique curves.
• •Confidence: A core message is to boost women's confidence.
• •Quality & Style: Committed to providing high-quality, stylish, and comfortable swimwear.
• •Comfort: Designs aim to make wearers feel effortlessly comfortable.
• •Uniqueness & Self-Expression: Offers custom prints and flattering designs.
• •Sustainability: Prioritise sustainability by adopting a mindful approach to our collections...we significantly reduce waste and lessen the environmental impact.
• •Australian Lifestyle: Identifies as an Australian lifestyle brand.

Best Practices

• •Embrace Playful Language: Use fun, lighthearted words and don't be afraid of a cheeky pun (given the brand name). Incorporate vibrant adjectives and emojis where appropriate (especially on social media).
• •Prioritize Empowerment: Every piece of copy should aim to uplift and instill confidence. Focus on how the swimwear makes the wearer *feel*, not just look. Use affirmative and encouraging statements.
• •Stay Relatable and Friendly: Write as if you're talking to a friend. Use contractions, ask questions to engage the audience, and maintain a warm, approachable style. Avoid overly formal or technical jargon.
• •Highlight Key Values Consistently: Weave in mentions of body positivity, inclusivity, comfort, style, and Australian roots naturally within your messaging. If sustainability is a key message, ensure this is also communicated.
• •Visual & Verbal Alignment: Ensure the tone of the copy matches the visuals used. If the images are bright, fun, and feature diverse individuals, the copy should reflect that same energy and inclusivity. This is particularly important across all social media platforms.

Social Perception

The brand is perceived as a provider of fun, vibrant, and flattering swimwear. Its social media, particularly TikTok, suggests a youthful and trend-aware audience. The emphasis on body positivity and confidence likely resonates well with its target demographic. The connection to an individual designer (@sheblondie_22) might give it a more personal and authentic feel compared to larger, faceless corporations. There is positive feedback on Depop for items sold under the brand name, though this relates to individual sellers rather than direct brand purchases.

Copy Examples

• •Instagram Post Caption: Suns out, buns out, and confidence ON! ☀️🍑 Rock those curves in our new [Bikini Name] set – designed to make you feel like the queen you are. Tap to shop the sunshine! #CutieBootySwim #ConfidenceLooksGoodOnYou #SummerVibes
• •Website Homepage Banner: Dare to be you. Dive into vibrant swimwear that celebrates every curve. Find your perfect fit & unleash your inner sunshine with Cutie Booty Swim! ✨
• •Email Subject Line: Psst... Your booty called, it wants this new bikini! 😉 Email Body Snippet: Hey Gorgeous! Get ready to make waves. Our latest [Collection Name] just dropped, packed with playful prints and curve-hugging cuts that are all about YOU. Feel amazing, look incredible. Shop now and own that beach! 💖
• •TikTok Video Concept (Voiceover/Text Overlay): (Video: Quick cuts of diverse women confidently wearing different Cutie Booty Swim styles) Life's too short for boring bikinis. 😉 Feel cute. Feel confident. Feel YOU. That’s the Cutie Booty promise. Link in bio for your next fave suit! #CutieBootyConfidence #SwimwearGoals #BodyPositivity
• •Facebook Ad Copy: Tired of swimwear that doesn't get you? At Cutie Booty Swim, we design for REAL bodies and EPIC confidence. 😍 Our Aussie-designed, joy-inspired swimwear is here to make you shine. Shop our latest collection now and get ready to turn heads! [Link] #BeYourOwnSunshine #CutieBootySwimwear #FlatterYourFigure