Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Family-Oriented, Wholesome and Positive

Brand Values

• •Family
• •Fun and Joy
• •Quality and Safety
• •Empowerment (for kids)
• •Love for Outdoors/Nature
• •Eco-consciousness

Best Practices

• •Always Lead with 'Cute' and 'Fun': Ensure product descriptions, social media posts, and all communications highlight the playful and enjoyable aspects of the products.
• •Incorporate the Family Story: Weave in the brand's origin story and the inspiration from the founders' children whenever relevant.
• •Use Enthusiastic and Positive Language: Employ upbeat, cheerful, and encouraging words. Avoid overly technical jargon or a purely transactional tone.
• •Emphasize Outdoor Adventure and Joy: Connect the products with the experience of biking, exploring nature, and the happiness it brings, especially for children and families.
• •Maintain a Visually Cohesive and Bright Aesthetic: Ensure that all visual content aligns with the 'cute,' colorful, and cheerful nature of the brand.

Social Perception

Customers perceive the brand as a provider of cute, high-quality bike accessories that appeal strongly to children and add a fun element to cycling. The brand is seen as genuine and mission-driven, with a clear story rooted in family and a passion for biking.

Copy Examples

• •Headline: Make Every Ride an Adventure! ✨🚲 Body: Spark joy on two wheels with our adorable bike bells and dazzling decals! Designed by kids, for kids (and the young at heart!). Shop the cuteness now! #CuteThingsSeattle #BikeFun
• •Headline: Ring in the Fun! 🔔🌲 Body: From Pacific Northwest trails to neighborhood explorations, our cute bike accessories are ready for the journey. High-quality, super fun, and inspired by family adventures! What adventures are you planning? #FamilyBiking #PNWInspired #GetOutside
• •Headline: Little Hearts, Big Adventures! ❤️🚴‍♀️ Body: Empower your little riders with accessories that make them grin! Our mission? To make biking accessible, safe, and super fun for every child. Let's get those wheels spinning! #KidsOnBikes #BikeSafety #JoyfulRides
• •Headline: More Than Just Cute – It’s a Vibe! 😎 Body: Add a splash of personality to your bike with Cute Things Seattle! Our unique bells and decals are made to last and turn heads. Because who said practical can't be playful? #BikeAccessories #CycleInStyle #CuteOverload
• •Headline: Inspired by Smiles (and Our Kids!) 😊 Body: It all started with a family love for biking and a couple of little dreamers. Now, we bring that joy to you with our fun, durable bike accessories. Join the Cute Things Seattle family! #OurStory #BikeLove #MadeWithJoy