Brand Tone

Playful and Humorous, Youthful and Energetic, Friendly and Approachable, Creative and Expressive

Brand Values

• •Fun and Joy
• •Creativity and Uniqueness
• •Self-Expression
• •Lightheartedness
• •Quality (implied)

Best Practices

• •Embrace Humor and Playfulness: Inject lighthearted jokes, puns, and witty remarks where appropriate. Keep the language upbeat and positive.
• •Use Youthful and Relatable Language: Employ contemporary slang (if it fits authentically) and an informal, conversational style. Avoid overly corporate or stiff phrasing.
• •Highlight Uniqueness and Self-Expression: Emphasize how the products allow customers to showcase their personality. Use words like "unique," "express," "bold," "creative," and "stand out."
• •Keep it Visually Inspired: Ensure copy complements the vibrant and graphic nature of the products. Use descriptive and evocative language that paints a picture.
• •Be Engaging and Interactive: Ask questions, encourage sharing, and respond to comments in a friendly and approachable manner, maintaining the playful brand persona.

Social Perception

A source for quirky, fun, and unique apparel and accessories, especially socks. A brand that appeals to those looking to express their individuality and sense of humor. Youth-oriented or for those with a playful style. Visually engaging due to its colorful and graphic-heavy designs. Customers seem to appreciate the novelty and distinctiveness of the items.

Copy Examples

• •Product Ad (Socks): "Warning: Wearing our socks may cause spontaneous happy dances. Step up your joy game! #OpenhahaSocks #FeetFleetOfFun"
• •Social Media Post (New Collection): "Your drawers called, they said they're bored. Time to inject some serious fun with our new Openhaha collection! Quirky, cool, and unapologetically YOU. Link in bio to unleash the awesome!"
• •Website Banner: "Life's too short for boring clothes. Wear your weird. Shop Openhaha."
• •Email Subject Line: "Your feet are about to get a whole lot funnier! 😉"
• •Instagram Caption (User-Generated Content Feature): "Look at @[UserHandle] rocking our [Product Name] like a legend! You guys have the best style – keep shining and tagging us in your #Openhaha moments!"