Brand Tone

Playful, Quirky, Unique, Approachable, Friendly, Creative, Expressive

Brand Values

• •Individuality/Self-Expression
• •Creativity and Uniqueness
• •Fun and Joy
• •Inclusivity
• •Quality (implied)

Best Practices

• •Embrace the Fun: Use playful language, emojis where appropriate (especially on social media), and don't be afraid to inject humor. Think witty and lighthearted.
• •Highlight Uniqueness: Emphasize what makes the products and brand special – the handmade aspect, quirky designs, and the ability to express individuality. Use words like "unique," "one-of-a-kind," "standout," "expressive."
• •Stay Relatable and Friendly: Write as if you're talking to a creative friend. Use contractions, ask questions, and maintain an approachable, down-to-earth style, especially in social media captions and customer interactions.
• •Show, Don't Just Tell the "Cute" and "Quirky": Instead of just saying items are cute, describe them with vivid, playful adjectives. Let the product names and descriptions reflect their whimsical nature (e.g., "The Deli Collection," "Bubble Earrings").
• •Maintain Consistency Across Platforms (while adapting to context): While the core playful and quirky tone should remain, adapt the formality slightly for different contexts (e.g., a website's "About Us" page might be slightly more polished but still friendly, while TikTok captions can be more informal and trend-driven). The core personality should always shine through.

Social Perception

Positive: Customers generally perceive the brand very positively, praising the uniqueness of the products, their quality, fast shipping, and cute packaging. Fun and Nostalgic: Customers appreciate the quirky, nostalgic, and cute designs that allow them to express their personality. Independent and Creative: The brand is seen as an independent business driven by a creative individual, which resonates well with those looking to support small businesses. Engaging: Their active and playful presence on TikTok and Instagram helps build a community and makes the brand feel relatable.

Copy Examples

• •Why blend in when your ears were born to stand out? ✨ Rock your weird, wonderful self with Cuteryko!
• •Warning: May cause spontaneous compliments and outbreaks of fun. 😉 Our latest quirky creations just dropped!
• •Life's too short for boring accessories. Unleash your inner awesome with pieces as unique as you are. #Cuteryko
• •From upcycled nostalgia to handmade happiness, we craft little bits of joy to make your day (and outfit!) brighter. 💖
• •Dare to be different? Your accessory game is about to get a serious dose of playful personality. Shop the cute, the quirky, the Cuteryko!