Brand Tone

Professional & Authoritative, Innovative & Modern, Passionate & Inspirational, Supportive & Community-Oriented, Quality-Focused

Brand Values

• •Quality & Excellence
• •Innovation
• •Expertise & Knowledge
• •Empowerment & Creativity
• •Hair Health

Best Practices

• •Always Emphasize Quality and Italian Origin: Consistently weave in 'Made in Italy,' 'professional-grade,' 'premium ingredients,' or similar phrases to reinforce this core value and differentiator.
• •Balance Professionalism with Passion: Use authoritative and knowledgeable language regarding hair science and application, but infuse it with enthusiastic and inspiring words that speak to the artistry and transformative power of color.
• •Speak to Your Core Audience (Stylists) while Engaging Aspirants: While much of the technical detail will resonate with professionals, ensure the overarching message of beauty, confidence, and vibrant results is accessible and appealing to end-users who aspire to salon-quality outcomes.
• •Visually Align Copy: Ensure the tone of the copy matches the visuals. If showcasing a bold, edgy color, the copy can be more daring. If highlighting a restorative treatment, the tone can be more nurturing yet still scientifically grounded.
• •Maintain a 'Lab' Persona: Subtly remind the audience of the research, innovation, and expertise behind the products by referencing 'the Lab,' 'our scientists,' or 'innovative formulas,' reinforcing the brand's authority and trustworthiness.

Social Perception

Professionals (Stylists): Likely perceived as a reliable, high-quality provider of professional coloring and treatment products. End Consumers (Clients of Salons/Informed Users): Those familiar with the brand would perceive Cutered Lab as a premium, salon-quality brand. General Public (Less Informed): The brand would strongly associate with bold, often red-toned or vivid hair colors, and a professional, salon-centric offering.

Copy Examples

• •Unleash the fire within. 🔥 Introducing InferNØ Red, the latest innovation from the Cutered Lab. Achieve unparalleled vibrancy and lasting power, crafted in Italy for the discerning professional. Dare to transform? #CuteredLab #InfernoRed #ItalianHairColor #ProfessionalColor #HairInnovation #VibrantHair
• •At Cutered Lab, 'Made in Italy' isn't just a label, it's a promise. From meticulous research to premium ingredients, every product is a testament to our commitment to hair artistry and uncompromising quality. Experience the Cutered difference. #CuteredQuality #MadeInItalyHair #ProfessionalHairstyling #HairScience
• •Rescue your locks! 💫 Our [Product Name] Repair Mask, infused with [Key Ingredient], dives deep to restore strength and shine. From the Cutered Lab, because healthy hair is the ultimate canvas. ✨ #CuteredCare #HairRepair #HealthyHairJourney #SalonTreatment #ItalianHairCare
• •Stylists, what masterpiece will you create next? Cutered Lab empowers your vision with a spectrum of true-to-tone colors and high-performance care. Share your #CuteredCreations and inspire the community! #HairstylistLife #ProfessionalTools #CuteredPro #HairArtistry #ColorExperts
• •Cutered Lab: Where Italian passion meets hair science. Discover professional color and care that transforms and inspires. Elevate your art. #Cutered #ItalianBeauty #HairProfessionals #TransformYourHair