Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Conscious and Caring, Trendy yet Accessible

Brand Values

• •Sustainability and Eco-friendliness
• •Quality and Craftsmanship
• •Customer Focus
• •Affordability
• •Uniqueness and Style

Best Practices

• •Prioritize 'Eco-Conscious' Language: Consistently use terms like 'sustainable,' 'eco-friendly,' 'natural,' 'handcrafted,' and 'planet-friendly' where applicable, reinforcing this core value.
• •Maintain a Friendly & Welcoming Voice: Use inclusive language (e.g., 'Whatadecor family,' 'your home'), ask questions to engage the audience, and adopt a conversational style.
• •Highlight Uniqueness & Trends (with an accessible spin): Talk about 'latest trends' and 'unusual pieces' but always tie it back to affordability and how these items can fit into real homes.
• •Be Genuine and Passionate: Let the founder's passion for home decor shine through in the copy. Use enthusiastic and descriptive language that conveys a genuine love for the products and for helping customers.
• •Emphasize Quality and Customer Care: Reassure customers about product quality and the brand's commitment to 'excellent customer service' and putting 'customers' wishes first.' This builds trust and aligns with the stated priority.

Social Perception

A reliable source for trendy, affordable, and particularly eco-conscious home decor striving for customer satisfaction worldwide.

Copy Examples

• •Social Media Post (Instagram/Facebook): Make your home a sanctuary, naturally. 🌿 Our latest collection of handcrafted, eco-friendly decor is here to bring warmth, style, and a touch of the earth to your space. Because beautiful living shouldn't cost the Earth. ✨ #Whatadecor #EcoHome #SustainableStyle #NaturalLiving #HomeDecor
• •Product Description Snippet (for a wooden item): Lovingly handcrafted from sustainably sourced acacia wood, this piece isn't just beautiful, it's a choice for a greener planet. Its unique grain tells a story, ready to become a part of yours. Simple, natural, and designed to last.
• •Email Newsletter Subject Line: 🌿 Fresh & Sustainable Finds for Your Happy Place!
• •Website Banner Text: Style Your Home Sustainably. Discover Unique, Eco-Friendly Decor That Tells Your Story.
• •About Us Snippet (variation): We're Whatadecor, and like you, we're passionate about creating beautiful, inviting homes. That's why we search for unique, high-quality decor that’s kind to your wallet and our planet. Let's make your home the perfect pad, together!