Brand Tone

Friendly and Approachable, Empowering and Body-Positive, Enthusiastic and Upbeat, Community-Oriented

Brand Values

• •Inclusivity
• •Confidence
• •Trendiness and Style
• •Affordability & Comfort
• •Customer Connection
• •Local Support

Best Practices

• •Embrace "Babes" and Friendly Language: Consistently use warm, inclusive, and slightly informal greetings like "Babes," "Gorgeous," or "Hey Lovelies" to maintain that friendly, welcoming vibe.
• •Focus on Empowerment and Confidence: Every piece of copy should aim to uplift the customer. Use words like "confident," "fabulous," "empower," "celebrate your curves," "feel amazing."
• •Keep it Real and Relatable: Share customer stories (with permission), talk about the real-life comfort and fit of clothes, and maintain an authentic voice that resonates with the everyday experiences of curvy women.
• •Use Emojis and Enthusiastic Punctuation (Authentically): Sprinkle in relevant emojis (✨🎉💖😉👑) and use exclamation points to convey enthusiasm and energy, especially on social media, but ensure it feels genuine and not forced.
• •Highlight Inclusivity and Community: Regularly mention the range of sizes available (S-4XL, Junior Plus, Curvy Styles) and your connection to the local community (e.g., #shoplocal, events). This reinforces core values and builds trust.

Social Perception

Positive and Supportive, Go-To for Curvy Fashion, Engaged with Local Community, Accessible

Copy Examples

• •Hey Babes! ✨ Strut into the new season with our latest curvy-approved dress! Designed to hug your gorgeous curves in all the right places and make you feel AMAZING. Confidence looks good on you! 😉 Shop now online or visit us in Grandview! #CuteCurvyChelys #TrendyComfort #CurvyConfidence #ShopLocalWA
• •Tired of clothes that don't get you? 😒 At Cute Curvy Chely's Boutique, we celebrate every curve! 🎉 Discover trendy, comfy, and affordable styles from S-4XL that are made for YOUR body. Feel fabulous, look incredible. Visit our website today! [Link] #CurvyFashion #BodyPositive #StyleForEverySize #GrandviewBoutique
• •You DESERVE to feel beautiful. Explore collections designed for your curves. Trendy, comfortable, and oh-so-cute! Welcome to your new favorite boutique, babe! #CuteCurvyChelys
• •🔥 Babes, Your Next Fave Outfit Just Dropped! 🔥 Email Body Snippet: Hey Gorgeous! Get ready to turn heads. Our new collection is packed with pieces that blend a little bit of sassy with a whole lot of comfort – all designed with your amazing curves in mind. Because fashion should be fun and make you feel like the queen you are! 👑 Shop the look...
• •Serving looks & confidence today! 💁‍♀️ This entire fit from Cute Curvy Chely’s has me feeling unstoppable. What are you rocking today, babes? Show us your #CuteCurvyChelys style! #OOTD #CurvyStyle #PNWBoutique #FeelGoodFashion #GrandviewWA