Brand Tone

Playful, Trendy, and Community-Centric

Brand Values

• •Collaboration & Community
• •Quality & Accessibility
• •Passion for Gaming & Street Culture
• •Self-Expression
• •Innovation & Freshness

Best Practices

• •Know Your Audience Inside Out: Understand their slang, humor, aversions, and what excites them (e.g., gaming references, e-sports news, streetwear trends). Tailor your language accordingly.
• •Embrace Authenticity: Let the brand's genuine passion for gaming, e-sports, and street culture shine through. Avoid forced slang or trying too hard to sound trendy if it doesn't come naturally. The founder's story is a great asset here.
• •Use Relevant Emojis and Vernacular: Incorporate emojis and internet slang (where appropriate and not overdone) that resonate with the target demographic to add personality and approachability (e.g., 🔥, ✅, 😻, GG, POG).
• •Be Conversational and Inclusive: Write as if you're talking to a friend or a member of your community. Use "you" and "we," ask questions, and encourage interaction. Terms like "CuteFam" or "ชาวคอยบิ้ว" (CuteBoy community) reinforce this.
• •Maintain a Consistent Voice Across All Platforms: While the format might change (e.g., a short, punchy TikTok caption vs. a more detailed website blog post), the underlying playful, trendy, and community-centric tone should remain recognizable. Develop a simple style guide for reference.

Social Perception

Cool, authentic, and community-focused Thai streetwear brand deeply rooted in the e-sports and gaming culture.

Copy Examples

• •Level up your look! 🔥 The [Team Name] x CuteBoy collab jersey just dropped! Rep your squad in style – designed for the win, on and off screen. Grab yours before it's game over! #CuteBoyShop #[TeamName] #EsportsFashion #NewCollection #[YourGamingCommunityTag]
• •Weekend mission: activated. ✅ Comfort: maxed out with our latest [T-shirt Name] tee. Whether you're grinding, chilling, or just being awesome – do it in CuteBoy. What's your weekend vibe? Drop it below! 👇 #CuteBoyStyle #Streetwear #ThaiFashion #GamingLifestyle #OOTD
• •Guess who just joined the CuteBoy crew?! 🤫 We've teamed up with the one and only @[StreamerHandle] for a collection that’s as epic as their streams! Get ready for some serious 🔥. Details dropping soon – stay tuned, #CuteFam! #CuteBoyCollab #[StreamerName] #StreamerMerch #LimitedEdition
• •Don't CTRL+ALT+DEL on this! 🚨 Our mid-season sale is ON! Score some a-MEOW-zing deals on your favorite CuteBoy gear. Limited stock, unlimited style. Link in bio – go, go, go! 😻 #CuteBoySale #StreetwearDeals #FashionSale #GamerGear #ShopNow
• •Alright, CuteBoy fam, real talk: what's the one game you can play forever and never get bored? 🤔 Let us know in the comments! We're always looking for what fuels our community (and maybe some design inspo 😉). #CuteBoyCommunity #GamersUnite #ConversationStarter #StreetCulture #WeLoveOurFans