Brand Tone

Casual, direct, creative, collaborative, personal, and in-touch with anime culture, speaking the target audience's language.

Brand Values

• •Personalization
• •Niche interest (anime culture)
• •Creativity
• •Individuality
• •Catering to dedicated fan bases

Best Practices

• •Maintain a Fan-Centric Voice: Always speak the language of the anime community. Use character names, series references, and a tone that shows genuine appreciation for the culture.
• •Highlight Customization: Emphasize the unique 'design your own' aspect of the brand in every relevant piece of copy.
• •Focus on Quality and Detail: Use descriptive words like 'premium,' 'detailed,' 'durable,' and 'vibrant' to convey the quality of embroidery and materials.
• •Be Direct and Action-Oriented: Employ clear and concise calls to action such as 'Design Yours,' 'Shop the Collection,' and 'Create Now'.
• •Visually Align Copy with Products: Ensure the tone of the copy matches the visual style of the products, being energetic for bold designs and focused on craftsmanship for subtle pieces.

Social Perception

Customers in the anime-themed clothing market are discerning. They value high-quality materials, durable printing or embroidery, unique designs that feel authentic, and customization options. Quality and design originality are often more critical than price in purchasing decisions.

Copy Examples

• •Your favorite anime character, your unique style. Design your own custom embroidered hoodie or tee with us. What will you create? #CustomWearLondon #AnimeFashion
• •Beyond merchandise. At Custom Wear London, we collaborate with you to create personalized anime apparel. From 'Demon Slayer' to your own original concepts, wear your passion.
• •Channel the strength of Tanjiro Kamado with our custom-embroidered hoodie. Made with high-quality fabric, this isn't just a hoodie—it's a statement. Personalize it with your own touch.
• •Don't just watch your favorite anime—wear it. Get 15% off your first custom design at Custom Wear London and bring your ideas to life.
• •Authentic designs for true fans. Our embroidered anime collection is made to last, just like your love for the series. Explore the collection.