Brand Tone

Aspirational, Technical, and Community-Focused

Brand Values

• •Quality and Precision
• •Personalization and Aesthetics
• •Expertise and Trust
• •Passion for the Brand

Best Practices

• •Use a Premium Lexicon: Employ words like "engineered," "precision," "crafted," "bespoke," and "seamless" to consistently reinforce the high-quality positioning of the brand.
• •Speak Directly to the Tesla Owner: Use model-specific language (Model 3 Highland, Model Y, etc.) and reference features that only an owner would know. This builds authenticity and demonstrates genuine expertise.
• •Fuse Form and Function: Always connect the aesthetic benefit of a product with its tangible quality or functional advantage. For example, "Achieve a more aggressive stance with our lightweight flow-formed wheels, designed to reduce unsprung weight."
• •Emphasize Reversibility and Ease: Many owners are wary of modifications that could affect their warranty or are difficult to install. Use reassuring language like "no-drill installation," "simple upgrade," and "uses original mounting points" to lower the barrier to purchase.
• •Champion Your Community: Make user-generated content a cornerstone of your content strategy. When re-posting a customer's photo, use copy that celebrates their unique style and thanks them for being part of the "Custom Tesla community." This validates potential customers' choices and builds a powerful brand advocacy loop.

Social Perception

Custom Tesla is perceived as a premium, specialist retailer for Tesla owners in the UK. They are seen as a reliable and high-quality provider of aftermarket accessories that genuinely enhance the vehicles. The brand has built a strong reputation within the Tesla community for its expertise and customer-centric approach, distinguishing itself from more generic car accessory suppliers.

Copy Examples

• •The difference is in the details. Elevate your Model 3 cabin with the precision and depth of real carbon fiber. Engineered for a seamless fit, designed to transform your drive. #CustomTesla #TeslaModel3 #CarbonFiber #TeslaMods
• •Protection, Perfected. Don't let the British weather get the best of your interior. Our precision-molded, all-weather floor mats offer edge-to-edge coverage and a flawless fit for your Tesla.
• •Your Model Y Is Here. The Personalization Starts Now. Welcome to the future of driving. As a new Tesla owner, you have a blank canvas. From sleek exterior styling to clever interior storage, discover the UK's most trusted collection of accessories to make your Model Y uniquely yours.
• •The upgrade you didn't know you needed. // Auto-presenting door handles. // Link in bio to feel the magic. ✨ #TeslaUpgrade #CustomTesla #ModelY
• •A New Level of Style for Your Tesla As a valued member of the Custom Tesla family, we wanted you to be the first to know. We've just launched our new Yoke Steering Wheel, crafted for a more modern and ergonomic driving experience. Discover the new design and redefine your connection to the road.