Brand Tone

Professional and Empowering.

Brand Values

• •Trust and Credibility
• •Quality
• •Customer Success
• •Innovation

Best Practices

• •Use Empowering Language: Always frame the copy around benefits for the business owner. Use words like "elevate," "showcase," "transform," "build," and "grow" to inspire action and confidence.
• •Maintain a Professional, Yet Modern Tone: Avoid overly casual slang, but embrace modern communication styles appropriate for each platform. Use emojis strategically on social media to add personality without sacrificing professionalism.
• •Center on "Trust" and "Credibility": These keywords are the foundation of the brand's value proposition. Ensure that most marketing messages tie back to the concept of building social proof and customer trust.
• •Let Customers Tell the Story: Continue prioritizing user-generated content and testimonials. When writing copy, quote or paraphrase customer feedback to make the message more authentic and relatable.
• •Highlight Quality and Innovation: Consistently mention the premium materials of the physical products and the cutting-edge technology (like NFC) of the digital tools. This justifies the premium positioning of the brand.

Social Perception

The public and customers perceive Custom Ratings as a premium provider of marketing tools that enhance a business's physical and digital presence. They are seen as a legitimate and effective way to display social proof, which is considered a crucial element in modern marketing. The brand is viewed as a reliable partner for businesses looking to build a stronger reputation. Customers who share their experiences online often express satisfaction with the product's aesthetic and functional quality.

Copy Examples

• •Instagram Post Caption (Showcasing a cafe): Your morning coffee rush just got a trust boost. ✨ Look at this stunning new plaque at The Daily Grind! They're not just serving great coffee; they're showcasing their 5-star reputation right on the counter. Ready to turn your great reviews into your best marketing tool? Tap the link in our bio. #CustomRatings #SocialProof #5StarBusiness #CustomerTrust #CafeDecor
• •Facebook Ad Headline & Body: Headline: Don't Just Tell Customers You're the Best. Show Them. Body: You work hard for your 5-star reviews. It's time they did the work for you. Our custom-designed review plaques and NFC cards turn your hard-earned reputation into a powerful statement of trust that new customers can't ignore. Increase credibility and sales. See how for your business.
• •TikTok Video Script (Fast-paced, trending audio): (Video shows a quick unboxing of a sleek, black plaque. Text overlays appear in sync with the beat.) Text: Your Google Reviews... (Cut to someone tapping their phone on the plaque) Text: ...But make it ART. (Cut to the plaque displayed proudly on a reception desk as a customer taps it.) Text: Instantly link customers to your best feedback. #NFC #SmallBizMarketing #GoogleReviews #BusinessUpgrade #CustomRatings
• •Email Marketing Subject Line: Subject: An undeniable reason to choose you. Body Preview: Hi [Business Name], what if every potential customer could see your best reviews the moment they walk in? Let's make it happen.
• •Website Homepage Banner: Headline: The Ultimate Symbol of Customer Trust. Sub-headline: Transform your outstanding online reviews into beautifully crafted plaques and interactive NFC products that build credibility and drive sales effortlessly.