Brand Tone

Vibrant, creative, and customer-centric, balancing enthusiastic and fun language with professional and supportive undertones focused on personalization and style.

Brand Values

• •Creativity and Personalization
• •Quality and Durability
• •Customer Satisfaction
• •Accessibility and Affordability
• •Modernity and Innovation

Best Practices

• •Lead with Vibrancy: Start with active, energetic language. Use words like "illuminate," "transform," "create," "shine," and "vibrant" to reflect the product's nature.
• •Focus on "You": Center the copy on the customer's vision, creativity, and benefit. Use phrases like "Your design," "Your way," and "Bring your idea to life" to emphasize personalization.
• •Balance Fun and Professionalism: While using playful language like "Get Lit" can be effective, always pair it with professional assurances like "2-Year Warranty," "High-Quality Materials," and "Expert Designers" to build trust.
• •Highlight Key Value Propositions: Consistently integrate core values into the copy. Mention durability, energy efficiency, ease of installation, and the benefits of modern LED technology in product descriptions and ads.
• •Incorporate Social Proof: Leverage customer excitement. Use quotes from testimonials directly in marketing materials and frame the product as a creator of "Instagrammable moments" to appeal to a modern, socially-connected audience.

Social Perception

Overwhelmingly positive, with customers praising high-quality craftsmanship, excellent customer service, impactful aesthetics, and its effectiveness as a marketing tool.

Copy Examples

• •Your Vision, Illuminated. Custom LED neon signs designed by you, crafted by us. Light up your world.
• •That weekend glow-up hits different. ✨ Transform your space from ordinary to extraordinary with a custom neon sign that
• •The public perception of Custom Neon Solutions is overwhelmingly positive, with customers frequently praising high-quality craftsmanship, excellent customer service, and IMPACTful aesthetic. They often note its effectiveness as a marketing tool, describing it as a "social media magnet."
• •values