Brand Tone

Empathetic, Professional, and Empowering.

Brand Values

• •Client-Centric Service
• •Independence and Freedom
• •Community and Family
• •Expertise and Quality
• •Advocacy and Education

Best Practices

• •Always Lead with Empathy: Start by acknowledging the client's challenges and aspirations. Use words like "understand," "freedom," "independence," and "journey" to connect on an emotional level.
• •Highlight "Custom" and "Personalized": Continuously reinforce that the solutions are not one-size-fits-all. Use phrases like "tailored for you," "custom-fit," and "personalized assessment" to emphasize the bespoke nature of the service.
• •Focus on Benefits, Not Just Features: Instead of just listing the types of lifts or ramps, describe what they enable: "the freedom to visit family," "the ability to manage your own schedule," "safer, more comfortable journeys."
• •Incorporate "Family" and "Community": Weave the brand's identity as a family-owned business and community partner into the narrative. This builds trust and differentiates them from larger, more impersonal corporations. Mention their work with veterans, local events, and advocacy.
• •Maintain a Professional and Empowering Tone: While being empathetic, the copy should also be confident and authoritative. Use active language that empowers the reader. Position the brand as a knowledgeable guide who can help them navigate their options and make the best choice for their independence.

Social Perception

Custom Mobility is perceived very positively as a trustworthy, reliable company that genuinely cares about its customers' well-being. They are seen as a partner in their clients' journey towards a more accessible life, highlighted by glowing testimonials and strong community involvement.

Copy Examples

• •Don't let mobility challenges define your boundaries. At Custom Mobility, we've spent over 40 years crafting personalized solutions that give you the freedom to go where you want, when you want. From custom-fitted wheelchairs to state-of-the-art accessible vehicles, our family is here to help yours. Let's get you back on the road.
• •Remember the simple joy of a spontaneous trip to the store or a weekend visit with family? We do. And we believe everyone deserves that freedom. Our wide selection of new and pre-owned wheelchair-accessible vehicles is just the start. Our expert team will work with you to find the perfect fit for your life, your needs, and your budget. Rediscover your world with Custom Mobility.
• •When you come to Custom Mobility, you're not just a customer; you're part of our community. As a family-owned business, we pour our hearts into every custom adaptation and client conversation. We listen, we understand, and we deliver solutions that truly work. Because we know that the right equipment doesn't just change your mobility—it changes your life.
• •Navigating the world of mobility solutions can be overwhelming. You need a partner you can trust. With NMEDA-certified technicians and over four decades of experience, Custom Mobility is the expert in the field. We combine technical skill with genuine compassion to ensure you feel confident and cared for every step of the way.
• •From attending a grandchild's school play to simply enjoying a sunny day at the park, life is made of moments. Our mission at Custom Mobility is to help you be there for all of them. We're proud to be part of our clients' stories of renewed independence and joy. Check out our Community Spotlight to see the lives we've touched.