Brand Tone

Professional and Authoritative, Helpful and Customer-Oriented, Reliable and Trustworthy, Benefit-Driven

Brand Values

• •Quality
• •American Craftsmanship
• •Customer Success & Branding
• •Safety and Functionality
• •Integrity and Service

Best Practices

• •Prioritize Professionalism and Expertise: Always use clear, concise language. Avoid overly casual slang. Back up claims with facts where possible (e.g., 'Made in the USA,' 'ADA compliant features').
• •Focus on Customer Benefits: Frame product features in terms of how they solve a customer's problem or help them achieve their goals (e.g., 'enhance brand visibility,' 'improve safety,' 'cost-effective solution').
• •Highlight Quality and Durability: Consistently reinforce the high-quality nature of the products and their long-lasting value. Use terms like 'premium,' 'durable,' 'high-impact.'
• •Maintain a Helpful and Supportive Tone: Ensure calls to action are inviting and that support (like design services) is clearly communicated as being readily available.
• •Be Confident and Direct: State the brand's strengths and product advantages clearly and without ambiguity, reflecting the confidence they have in their offerings.

Social Perception

Highly Regarded by Customers, Specialized Provider, Limited Public Profile

Copy Examples

• •Headline: Make a Lasting Impression, From the Ground Up. Body: Your entrance is the first handshake with your clients. Our premium, American-made custom logo mats ensure it's a memorable one. Elevate your brand and reinforce safety with durable, high-quality floor mats designed to perform.
• •Headline: Quality You Can Stand On. Branding That Stands Out. Body: At Custom-Mats.com, we specialize in one thing: crafting the industry's best logo floor mats. Made in the USA, our mats offer superior durability, vibrant branding, and the professional welcome your business deserves.
• •Headline: Beyond the Logo: Mats That Work for Your Business. Body: It's more than just a mat; it's a marketing tool, a safety feature, and a statement of your brand's quality. Discover how our custom floor solutions can enhance your space, protect your floors, and keep your visitors safe.
• •Headline: Your Brand. Our Expertise. The Perfect Custom Mat. Body: Need a custom design? Our art department is here to help you create the perfect logo mat that reflects your brand's unique identity. Experience dedicated service and exceptional quality with Custom-Mats.com.
• •Headline: Invest in Your Image. Step Up with Custom-Mats.com. Body: Cost-effective, high-impact branding starts at your doorstep. Our custom logo mats are designed to withstand heavy traffic while showcasing your brand beautifully. Boost your business presence with a smart, durable investment.