Brand Tone

aspirational, elegant, and collaborative

Brand Values

• •Customization & Personalization
• •Luxury & Quality
• •Customer Collaboration
• •Trust & Reliability
• •Celebration of Uniqueness

Best Practices

• •Always Use Aspirational Language: Employ words like "dream," "vision," "elegance," "bespoke," "unique," and "masterpiece." The copy should focus on the emotional outcome and the experience, not just the physical product.
• •Highlight the Collaborative Journey: Frame the customer relationship as a partnership. Use phrases like "your trusted friend," "we work with you," and "your vision, our craftsmanship" to emphasize that the client is central to the creative process.
• •Showcase Social Proof with a Story: When featuring client photos or reviews, tell a micro-story. Mention it was for their wedding or a special celebration and briefly touch on the collaborative process to reinforce brand values and build trust.
• •Maintain a Luxurious and Elegant Visual Identity: Ensure all photography and videography are high-quality, well-lit, and professionally produced. The visual tone must match the premium, luxurious verbal tone.
• •Focus on the Details: In product descriptions and social media posts, draw attention to the specific, high-quality elements—the type of embroidery, the quality of the fabric, the intricacy of the handwork. This reinforces the brand's commitment to premium craftsmanship and justifies the bespoke nature of the service.

Social Perception

Custumise Dream is perceived as a high-end, specialized service for bespoke Indian formal wear. Clients appear to be women, typically brides or those attending significant events like weddings, who have a specific vision for their outfit that cannot be met by off-the-rack options. The brand is seen as a way to achieve a designer look, with a high degree of customization. The requirement for client involvement in the process is a recurring theme, positioning it as a service for those willing to be part of the creative journey. The perception is generally positive, focusing on the beautiful final product.

Copy Examples

• •Your Vision, Woven into Reality. At Custumise Dream, we don't just create outfits; we craft heirlooms. Begin the journey to your one-of-a-kind bespoke bridal or formal wear.
• •A dream draped in elegance. ✨ Witness the magic of our collaborative design process in every intricate detail of [Client's Name]'s bespoke wedding lehenga. From initial sketch to her special day, we were honored to be her trusted friend in fashion. Swipe to see the craftsmanship up close. #CustumiseDream #BridalCouture #CustomLehenga #RealBride
• •Your wedding dress should be as unique as your love story. Don't settle for off-the-rack. At Custumise Dream, we partner with you to design and create the breathtaking Indian bridal wear you've always imagined. Book your free design consultation today and let's bring your vision to life.
• •How we turn a dream into a dress. ✨ #custommade #indianwedding #lehenga #fashiondesign #dreamdress
• •An Invitation to Create Your Dream Outfit. An unforgettable event calls for an unforgettable outfit. At Custumise Dream, we specialize in turning your imagination into exquisitely crafted reality. Discover our process and see how we’ve helped brides and clients worldwide create their perfect bespoke ensembles.