Brand Tone

Friendly and Approachable, Supportive and Encouraging, Professional and Reliable, Enthusiastic and Passionate

Brand Values

• •Quality
• •Customer Service
• •Community
• •Creativity and Inspiration
• •Family Values
• •Accessibility
• •Reliability

Best Practices

• •Develop a Brand Voice Chart: Document key characteristics of your tone (e.g., Enthusiastic, Supportive, Professional, Friendly) with "do's and don'ts" for language, specific phrases to use or avoid, and examples. Share this with anyone creating content.
• •Prioritize "Community" and "Support": Consistently use language that fosters a sense of belonging and helpfulness. Words like "we," "together," "community," "support," "journey," and "inspire" can reinforce this.
• •Emphasize Family and Passion: Weave in the brand's origin story and family values where appropriate, as this humanizes the brand and makes it relatable. Use enthusiastic language that reflects a genuine passion for crafting and creativity.
• •Maintain Professional Reliability: While being friendly and supportive, always ensure that copy also conveys professionalism, quality, and reliability regarding products, shipping, and customer service. Highlight commitments to quality materials and fast, dependable service.
• •Be Inclusive and Encouraging: Write copy that appeals to both experienced crafters and beginners, avoiding overly technical jargon unless explained. Focus on empowering customers and celebrating their creativity, asking questions like "What will you create next?" to engage them.

Social Perception

Reliable Supplier, Helpful and Responsive, Good Value, Creator-Focused, Community-Oriented

Copy Examples

• •Headline: Spark Your Next Creation with Our Vibrant Acrylics! Body: Ready to bring those brilliant ideas to life? At Custom Made Better, we're more than just an acrylic supplier – we're your partners in creativity! Explore a rainbow of colors and unique finishes, all backed by our family promise of quality and friendly support. Let's make something amazing together! #CMBAcrylic #CraftingCommunity #MadeWithLove
• •Headline: Your Project, Your Way. Custom Acrylics, Cut for You. Body: Don't let material sourcing dim your creative spark! Whether you're a seasoned pro or just starting your acrylic adventure, we provide the finest materials, including custom-cut and printed options. Fast shipping and dedicated support mean you get what you need, when you need it. What will you create next? #CustomMadeBetter #AcrylicSheets #LaserReady
• •Headline: Join the CMB Family – Quality Acrylics & Unmatched Support. Body: From our family to yours, we understand the joy of making. That’s why Custom Made Better is dedicated to providing top-notch acrylic supplies and the kind of customer service that makes you feel like part of our community. Have a question? Need a special order? We’re here to help every step of the way! #FamilyOperated #CreativeJourney #CMBSupport
• •Headline: Unleash Your Inner Artist! Premium Acrylics Shipped Fast. Body: Why wait to start your masterpiece? Custom Made Better offers an extensive selection of high-quality acrylic sheets, shipped to you fast – often within 24 hours! We’re passionate about fueling your creative endeavors with the best materials and a smile. Discover the CMB difference! #AcrylicArt #DIYCrafts #FastShippingCrafts
• •Headline: More Than a Store, We're Your Creative Hub. Body: Looking for the perfect acrylic for that special project? You've found it! At Custom Made Better, we pride ourselves on offering a vast range of beautiful, high-quality acrylics and the support you need to succeed. Connect with fellow creators and let us help bring your vision to vibrant reality. #CMBCreators #AcrylicSupplies #CraftInspiration