Brand Tone

Enthusiast-Focused & Accessible, Casual & Engaging (Social Media), Helpful & Appreciative (when responsive), Direct & Promotional

Brand Values

• •Customization & Personalization
• •Variety & Choice
• •Affordability (Perceived)
• •UK Focus (with caveats)
• •Community Engagement (attempted)

Best Practices

• •Know Your Audience, Speak Their Language: Use terminology familiar to keyboard enthusiasts (PBT, ABS, Cherry MX, ISO/ANSI) but explain where necessary for newer users. Keep the tone enthusiastic and passionate about customization.
• •Maintain Honesty and Transparency: Address product origins if possible, be clear about layout compatibility (especially UK ISO specifics like partial modifiers vs. full sets), and manage expectations regarding backlit vs. non-backlit legends. If issues arise (like shipping delays), communicate proactively, as seen with the "Moving Day Sale" notice.
• •Be Approachable and Responsive: While the primary tone can be enthusiast-focused, ensure customer service interactions (and copy related to support) are helpful, empathetic, and aim to resolve issues promptly. This can help counteract negative perceptions about unresponsiveness.
• •Embrace Visual Storytelling & Community: Continue leveraging platforms like TikTok and Instagram. Encourage user-generated content by showcasing customer builds (with permission). Let the vibrant product visuals do a lot of the talking, supported by enthusiastic and descriptive captions.
• •Consistency Across Channels (with nuance): While the website might be more product-focused and slightly formal, and social media more casual, the core values of customization, variety, and a passion for keyboards should shine through in all communications. Ensure promotional language is consistent (e.g., how sales are presented).

Social Perception

Mixed: Many customers are happy with the product quality for the price, the range of colors, and quick delivery. The brand is seen by some as a good source for custom keycaps in the UK, especially for those on a budget. Good customer service has been noted in specific instances. Significant concerns exist regarding product origin and quality, with some Reddit users alleging they are resold AliExpress items. Issues with receiving incorrect layouts (US instead of UK), unresponsiveness to customer queries, and items not arriving have been reported. The lack of detailed "About Us" information on the website has also raised concerns.

Copy Examples

• •Homepage Banner: Your Keyboard, Your Story. Dive into endless color combinations and unique UK ISO sets at Custom Keycaps UK. Build the board that’s truly yours.
• •Product Description Intro (e.g., for a new PBT set): Tired of the same old setup? Unleash a burst of personality with our vibrant [Color Name] PBT keycaps! Crafted for a satisfying feel and lasting legends, these caps are ready to make your Cherry MX-style board pop. UK sub-legends available!
• •Social Media Post (TikTok/Instagram - with a packing video): Another set of awesome heading out the door! 🤩 This [Keycap Set Name] is going to make someone’s setup seriously epic. What colors are you dreaming of for your keyboard? Let us know! #CustomKeycapsUK #MechanicalKeyboard #UKKeyboard #DeskGoals #KeycapMagic
• •Email for Cart Abandonment: Still thinking about those keycaps? Your dream keyboard is just a few clicks away! We’ve saved your picks so you can easily complete your custom setup. P.S. Don't forget to check our compatibility guide if you're unsure!
• •About Us Snippet (if they were to create one, focusing on transparency): Born from a passion for unique setups right here in the UK, Custom Keycaps UK is all about giving you the power to personalize. We work to source a wide variety of styles, focusing on bringing color and individuality to your mechanical keyboard, with options for that tricky UK ISO layout.