Brand Tone

Professional, Authoritative, Helpful, Trustworthy, Accessible

Brand Values

• •Quality
• •Customization
• •Expertise
• •Accessibility & Convenience
• •Affordability/Value
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (Professional, Authoritative, Helpful, Trustworthy, Accessible), core values, target audience, and approved terminology. Share this with anyone creating content.
• •Prioritize Clarity and Accuracy: Especially when dealing with health-related products like prescription eyewear, ensure all information is precise, easy to understand, and medically sound. Avoid jargon where possible or explain it clearly.
• •Emphasize Expertise and Trust: Consistently weave in mentions of optical expertise, quality materials, and secure processes to build customer confidence in purchasing prescription eyewear online.
• •Be Solution-Oriented: Frame product descriptions and informational content around solving customer problems (e.g., "Need durable glasses for an active lifestyle?", "Struggling with screen glare?").
• •Maintain Consistency Across All Channels: Ensure the defined tone is used consistently across the website, in any (future) social media, email communications, and customer service interactions for a unified brand experience.

Social Perception

The general market for online prescription eyewear has mixed perceptions: some customers appreciate the convenience and cost savings, while others have concerns about fit, prescription accuracy without in-person consultation, and the complexity of options. The success of Prescript Glasses would depend on its ability to effectively address these common concerns through its platform and customer service.

Copy Examples

• •Headline (Homepage/General Ad): Precision Vision, Perfectly Customized. Your Expert Source for Online Prescription Eyewear.
• •Product Description (Sports Goggles): Conquer Your Game with Uncompromised Clarity. Our prescription sports goggles are engineered for performance and protection, offering a custom fit and impact-resistant lenses tailored to your specific vision needs. See clearly, play confidently.
• •"About Us" Snippet: At Prescript Glasses, we believe everyone deserves clear vision without compromise. Our team of experienced opticians and eyewear specialists is dedicated to providing high-quality, fully customized prescription glasses and sunglasses online, making expert eye care accessible and affordable.
• •Call to Action (Lens Selection Page): Ready for Crystal-Clear Vision? Upload your prescription or let our experts guide you in selecting the perfect lenses for your lifestyle and visual requirements. Experience the Prescript Glasses difference today.
• •Blog Post Title/Social Media Post: Are Progressive Lenses Right for You? Our Opticians Explain the Benefits and How to Adapt.