Brand Tone

Helpful and Supportive, Aspirational and Romantic, Innovative and Modern, Customer-Centric

Brand Values

• •Customization/Personalization
• •Quality
• •Convenience & Efficiency
• •Innovation
• •Customer Satisfaction
• •Authenticity
• •Sustainability

Best Practices

• •Highlight Innovation and Uniqueness: Showcase what makes the products different, such as the quick customization process, direct factory collaboration, or the novel concept of video books.
• •Use encouraging words and clearly explain how the products and services make the process easier and more special.
• •Be Consistent Across All Channels: Ensure the tone used on the website (product descriptions, 'About Us' page) is mirrored in social media posts, email communications, and any customer service interactions to build a cohesive and trustworthy brand identity.
• •Emphasize the practical benefits like convenience, quality, and the ease of customization that address real planning needs.
• •Showcase products like customizable foldable flats for wedding guests and playable video albums designed as wedding keepsakes.

Social Perception

The brand aims to be seen as partners in creating dream weddings, reaching out to a younger, social media-savvy audience interested in wedding ideas through TikTok engagement, focusing on practicality and appeal of their products.

Copy Examples

• •We are devoted to unparalleled convenience, quality and personalization - so couples can create their dream wedding, their way
• •Partners in love stories, perfecting weddings through our mastery of details
• •Elevate your celebration from ordinary to extraordinary
• •Cherish your wedding memories
• •Highlighting modern technology with timeless tradition for their video books and direct factory collaboration for efficiency points to an innovative approach.