Brand Tone

Aspirational & Expert

Brand Values

• •Unrivaled Craftsmanship
• •Exclusivity & Personalization
• •Pursuit of Perfection
• •Authenticity

Best Practices

• •Always use language that reflects expertise and a passion for the craft. Use terms like "meticulous," "hand-finished," "bespoke," "commissioned," and "crafted," instead of "sold" or "bought."
• •Emphasize what makes each piece unique—the "one-of-a-kind" nature of the work. The value is in its rarity and personalization, so this should be a central theme in all copy.
• •Frame the work as a metamorphosis. Use "before and after" narratives to highlight the dramatic change and the value added. Words like "reborn," "restored," and "reimagined" are powerful tools.
• •The copy should complement, not describe, the high-quality imagery. Use concise, impactful headlines and captions that add a layer of prestige and context to what the customer is already seeing.
• •Avoid language associated with discounts, sales, or bargains. The brand's tone is aspirational. The copy should reinforce the idea that this is an investment in a premium, long-lasting piece of equipment, not a commodity purchase.

Social Perception

Luxury Artisan

Copy Examples

• •Artistry, Reimagined. From a tour-used classic to a one-of-a-kind masterpiece. This Scotty Cameron Newport 2 has been reborn in our workshop with a deep-etched design and a striking chrome finish. This isn’t just a putter. It’s a statement. Swipe to see the transformation. #CustomGolfGlobal #ScottyCameron #PutterPorn
• •The GSS Concept 1: Your Signature. Commission a Putter that is unequivocally yours. We begin with a pristine German Stainless Steel (GSS) Concept 1 and work with you to create a design that reflects your personal style. From custom sight lines to hand-stamped initials and a unique paint fill, every detail is meticulously executed to create a tour-grade putter that will never be replicated. Inquire to begin your consultation.
• •Subject: Don't Just Play. Create a Legacy.
• •Your Game is Unique. Your Putter Should Be Too. At Custom Golf Global, we believe the most important club in your bag should be a reflection of you. We specialize in transforming iconic Scotty Cameron putters into bespoke works of art that perform as beautifully as they look. Discover the art of the custom putter. [Learn More]
• •Beyond Custom. Custom Golf Global was founded on a single belief: that true excellence lies at the intersection of performance and personality. Our workshop is a sanctuary for precision, where iconic putters are not just customized, but elevated. We are artisans and golfers, dedicated to a craft that honors the spirit of the game while celebrating the individuality of the player.