Brand Tone

sentimental, personal, and creative

Brand Values

• •Personalization and Individuality
• •Quality Craftsmanship
• •Emotional Connection
• •Customer Creativity

Best Practices

• •Lead with Emotion: Always focus on the feeling behind the gift. Use words like "memory," "story," "cherish," "love," and "connection" to build a sentimental tone.
• •Highlight "Personalization" and "Uniqueness": Consistently remind the audience that each product is custom-made and one-of-a-kind. Use phrases like "your design," "created by you," and "a true original."
• •Use Storytelling Language: Frame product descriptions as narratives. Instead of just listing features, describe the experience of creating and giving the gift. The tagline "Where Every Thread Tells a Tale" is a good guidepost.
• •Maintain a Friendly and Approachable Voice: Write as if you are helping a friend pick out the perfect, heartfelt gift. Use a conversational style in social media captions and email marketing.
• •Address the Trust Issue Subtly: Given the negative social perception, it is crucial to build trust through copy. Emphasize quality guarantees, secure checkout processes, and customer support availability. However, this must be done carefully to avoid drawing more attention to the existing controversy. Focusing on transparency in the creation process could be a valuable strategy.

Social Perception

The social perception of EmbrolyGift is problematic and sharply divided. There is a significant negative perception stemming from fraud accusations by a similarly named US-based company, leading to distrust and claims of dishonesty and imitation on scam-detector sites. Conversely, there is a positive/neutral perception from customers who have purchased and left positive feedback, praising product quality, suggesting a customer base either unaware of or unbothered by the controversy, potentially reinforced by the brand's use of secure payment methods and social media presence.

Copy Examples

• •Stitch your love story. From your favorite photo to a cozy, embroidered hoodie, we capture the memories you can wear forever. The perfect way to celebrate your anniversary.
• •Your best friend, now in thread. Turn a photo of your furry family member into a beautiful embroidered sweatshirt. A unique tribute to the pet that stole your heart.
• •Wear your heart on your sleeve, literally. Customize this sweatshirt with the names of her children for a Mother's Day gift she'll treasure. Because every thread tells her story of love.
• •Don't just give a gift, give a memory. At EmbrolyGift, we turn your photos and ideas into one-of-a-kind embroidered treasures. What story will you tell?
• •Some dates are worth remembering forever. Embroider your special date in classic Roman numerals and keep that moment close. Perfect for anniversaries, birthdays, or the day you met.