Brand Tone

Helpful and Supportive, Personalized and Celebratory, Quality-Conscious, Creative and Inspiring, Approachable and Friendly

Brand Values

• •Customer Satisfaction
• •Personalization and Uniqueness
• •Quality Craftsmanship
• •Supporting Australian Made/Sourced
• •Making Special Occasions Memorable

Best Practices

• •Always Emphasize Personalization: Ensure that the copy consistently highlights the custom nature of the products and the ability for customers to create something unique to their event or sentiment. Use words like "your," "unique," "bespoke," "personalized," "custom-made."
• •Focus on the "Special Moment": Connect the products to the emotions and significance of the events they are for (weddings, baby showers, milestones). Use evocative language that speaks to creating memories and celebrating milestones.
• •Maintain a Helpful and Approachable Voice: Even when discussing product details, keep the language warm, inviting, and supportive. Encourage interaction and offer assistance (e.g., "We're here to help," "Let's create together").
• •Highlight Quality and Craftsmanship Subtly: Weave in details about material quality (e.g., "hand-poured soy wax," "locally sourced honey," "premium printing") without being overly technical, reinforcing the value and care put into each item.
• •Be Consistent Across All Channels: Whether it's website copy, social media captions, email newsletters, or customer service interactions, the tone should remain consistent, reinforcing the brand's personality at every touchpoint. Develop a simple style guide with key brand voice words and phrases.

Social Perception

Generally Positive with Some Concerns. Appreciated for Customization. Seen as a Go-To for Event Favours. It is crucial for the brand to manage online reviews actively to address any negative perceptions promptly.

Copy Examples

• •Website Banner: "Your perfect day, personalized. Create unforgettable keepsakes with Custom Favours – beautifully crafted, just for you."
• •Product Description (e.g., Custom Candles): "Hand-poured with love and the finest fragrances, our custom candles cast a warm glow on your special moments. Let's design a scent and style that tells your unique story."
• •Social Media Post (TikTok/Instagram): "Dreaming of unique wedding favours that your guests will adore? ✨ From personalized honey jars to bespoke engraved keepsakes, we're here to bring your vision to life! DM us to start creating! #CustomFavours #WeddingInspo #PersonalisedGifts #AustralianMade"
• •Email to a Potential Corporate Client: "Elevate your next corporate event with bespoke gifts from Custom Favours. We specialize in creating unique, branded items that leave a lasting impression, reflecting your company's style and appreciation. Let's discuss how we can make your event truly memorable."
• •About Us Snippet: "It started with a simple idea: to make every celebration a little more special. At Custom Favours, we pour our hearts into creating high-quality, personalized gifts that you and your guests will cherish. We're passionate about helping you mark life's biggest moments, beautifully."