Brand Tone

Celebratory & Joyful, Personal & Caring, Helpful & Accommodating, Elegant & Quality-Focused

Brand Values

• •Personalization & Uniqueness
• •Quality Craftsmanship
• •Customer Satisfaction & Joy
• •Attention to Detail
• •Making Memories

Best Practices

• •Emphasize "Personalization" and "Customization" Consistently: Use words like "your," "unique," "tailored," "bespoke," "personalized," and "custom-designed" throughout all copy to reinforce this core value.
• •Maintain an Elegant and Celebratory Vocabulary: Incorporate words like "elegant," "luxury," "premium," "beautiful," "celebrate," "cherish," "unforgettable," and "special" to reflect the nature of the products and occasions they are for.
• •Focus on the "Why" – Creating Memories: Connect the products to the emotional aspect of events. Highlight how these favors help create lasting memories and show appreciation to guests.
• •Showcase Quality and Craftsmanship: Use descriptive language that conveys the care and quality invested in each item, such as "hand-poured," "premium ingredients," "eco-friendly," "durable finish," and "attention to detail."
• •Be Clear, Helpful, and Reassuring: Provide straightforward information about product options, the customization process, lead times, and shipping. This builds trust and manages expectations, especially important given the time-sensitive nature of event planning.

Social Perception

Positive for Unique, Quality Items; High Expectations for Execution; Appreciation for Thoughtfulness; Desire for "Wow" Factor

Copy Examples

• •Headline: Make Your Moments Last: Beautifully Personalised Favours for Your Special Day. Body: From elegant, hand-poured candles to custom-designed keepsakes, we help you create unforgettable tokens of appreciation. Let's craft the perfect favour that tells your unique story.
• •Social Media Post (Image: beautifully arranged custom candles): Text: Light up your celebration with a personal touch! ✨ Our custom soy candles, made with premium fragrances, are the perfect way to say 'thank you' to your guests. Design yours today! #CustomFavours #WeddingFavours #PersonalizedGifts #EventPlanning #Keepsakes
• •Product Description Snippet (for Shot Glasses): Text: Cheers to unforgettable memories! Our custom-printed shot glasses are a fun and stylish addition to any wedding, engagement, or corporate event. Personalize them with your logo or a special message for a favour that truly stands out.
• •Email Subject Line: Don't Just Give a Favour, Give a Memory. Email Body Snippet: Your special event deserves more than just a generic token. At Custom Favours, we specialize in crafting high-quality, personalized gifts that your guests will cherish. Explore our new luxury collection and let us help you add that perfect finishing touch.
• •Website Banner Text: Celebrating Something Special? We Create Unique, Handcrafted Favours, Just For You. Sub-text: Explore our range of personalized candles, glassware, and more – designed to make your event truly memorable.