Brand Tone

Friendly, Creative, Helpful, Enthusiastic, Passionate

Brand Values

• •Creativity and Personalization
• •Quality
• •Customer Satisfaction
• •Innovation
• •Accessibility
• •Australian-Made & Family-Oriented
• •Potential Environmental Consciousness

Best Practices

• •Use Enthusiastic and Positive Language: Incorporate words that convey excitement, fun, and creativity (e.g., "awesome," "masterpiece," "brilliant," "joy," "special").
• •Maintain a Conversational and Approachable Style: Write as if you're talking to a fellow baking enthusiast. Use contractions, ask questions, and keep sentences relatively simple and direct.
• •Focus on Solutions and Empowerment: Highlight how the products help customers achieve their creative goals and solve the problem of "boring" or unavailable cookie cutter shapes.
• •Showcase Personality: Don't be afraid to inject a bit of humor or playfulness where appropriate, reflecting the "fun and unique" aspect of the brand's origin.
• •Emphasize Quality and Trust, but Keep it Friendly: While highlighting the quality of materials and the custom design process, avoid overly technical jargon. Reassure customers in a warm, confident manner about the product and service they will receive.

Social Perception

Highly Positive, Reliable and Trustworthy, Innovative and Unique, Enabler of Creativity

Copy Examples

• •Headline: Your Imagination, Baked to Life! Body: Got a wild cookie idea? A beloved pet? Your company logo? If you can dream it, we can make a cutter for it! Let's get baking something awesome together.
• •Headline: Stop Scrolling, Start Creating! Body: Tired of the same old shapes? So were we! That’s why we started Custom Cookie Cutters. Explore thousands of unique designs or let us craft your perfect, one-of-a-kind cookie cutter. What masterpiece will you bake today?
• •Headline: From Your Sketch to Your Kitchen, Super Fast! Body: Don't let a brilliant cookie vision fade! Our friendly team and speedy 3D printers turn your custom designs into quality cookie cutters, ready to ship before your dough even has time to chill.
• •Headline: The Secret Ingredient? A Cookie Cutter That’s All YOU. Body: Birthdays, weddings, or just a Tuesday – make any occasion extra special with cookies that tell your story. Our custom cutters are made with love in Australia, just for you.
• •Headline: Warning: May Cause Extreme Cookie Joy! Body: Our high-quality, easy-to-use cookie cutters (standard or custom!) are designed to bring fun and smiles back to baking. Ready to create some edible happiness?