Brand Tone

Creative & Artistic, Personal & Passionate, Accommodating & Customer-Focused, Enthusiastic & Fun, Reliable & Quality-Driven

Brand Values

• •Individuality & Self-Expression
• •Creativity & Artistry
• •Quality Craftsmanship
• •Customer Satisfaction
• •Making Special Occasions Unique

Best Practices

• •Emphasize "You" and "Your": Always focus the narrative on the customer's individuality, creativity, and desires. Use language that empowers them as the designer of their own style.
• •Showcase the Artistry & Passion: Use descriptive words that highlight the hand-painted nature, the skill involved, and the passion behind creating each pair. Words like "hand-crafted," "bespoke," "artistry," "passion-fueled" work well.
• •Be Enthusiastic and Approachable: Inject personality into the copy. Use exclamation points where appropriate, ask engaging questions, and maintain a friendly, helpful tone, as if talking to a creative friend.
• •Highlight Uniqueness and Special Occasions: Continuously remind the audience that these aren't just shoes, but personalized statements or cherished items for significant life events. Use storytelling to connect emotionally.
• •Maintain a Visual Link: Ensure the copy complements the highly visual nature of the product. Use evocative language that helps readers "see" the potential of their custom shoes even before they look at an image. Refer to colors, details, and the feeling of wearing something unique.

Social Perception

Highly Positive, Talented & Artistic, Go-To for Special Occasions, Trustworthy, UK-Based & Accessible

Copy Examples

• •Headline: Your Story. Your Soles. Body: Don't just wear shoes, wear your statement. At Custom Converse UK, we hand-paint your passions, memories, and wildest ideas onto your favorite kicks. What will your pair say? #CustomConverseUK #WearYourArt
• •Headline: Wedding Bells & Custom Kicks! Body: Ditch the uncomfortable, embrace the unforgettable. Walk down the aisle (and dance all night!) in wedding Converse designed exclusively for your big day. Sparkle, themes, or matching pairs – let's create your perfect "I Do" shoes! #WeddingConverse #CustomBridalShoes
• •Headline: From Blank Canvas to Your Masterpiece. Body: Got a dream design? A favorite band? An inside joke? We turn your ideas into wearable art. With over 13 years of hand-painting magic, if you can dream it, we can probably paint it! Challenge us! 😉 #HandPaintedKicks #DesignYourOwn
• •Headline: More Than Just Trainers. They're YOU. Body: Life’s too short for boring shoes. Express every facet of your unique style with custom-painted Converse, Nikes, and more. Ready to unleash your sole-mate? #CustomKicks #PersonalisedStyle #CustomTrainers
• •Headline: The Ultimate Gift? Uniquely Them. Body: Searching for a gift that screams 'thoughtful'? Give the gift of truly personal style with a pair of custom-designed trainers. Birthdays, anniversaries, or just because – watch their face light up! #CustomGifts #PersonalisedPresents #UniqueFootwear